FAQs
What is the main mission of AARP Foundation?
AARP Foundation works to end senior poverty and reduce financial hardship for vulnerable people over 50 by building economic opportunity, fostering resilience, advancing equity, and restoring hope.
What is the role of the Vice President of Program Marketing?
The VP of Program Marketing is responsible for leading a team focused on performance marketing, developing and implementing multi-channel marketing campaigns, assessing campaign results through data analytics, and ensuring alignment with organizational goals to connect older adults with programs and volunteer opportunities.
What qualifications are required for this position?
Candidates should have a Bachelor’s degree (Master's preferred), at least 15 years of marketing experience (including 7+ years in people management), experience managing complex budgets, and proficiency in traditional, multicultural, and digital marketing strategies.
What types of marketing strategies will the VP be overseeing?
The VP will oversee integrated marketing, communications, research and insights, and creative services functions, focusing on program growth through traditional, multicultural, and digital marketing strategies.
Are there specific tools or platforms that are preferred for this role?
Training and experience in platforms such as Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, and Content Management Systems (CMS) are preferred for this position.
What is the work environment like for this position?
The position operates in a hybrid work environment, with remote work available on Mondays and Fridays, except for essential functions. Remote work is limited to individuals residing in the United States and its territories.
How does AARP Foundation support the wellbeing of its employees?
AARP offers a competitive compensation and benefits package, including a 401(k), pension plan, health and dental plans, life insurance, various paid time off options, and tuition reimbursement.
What qualities should candidates demonstrate for effective communication?
Candidates should exhibit effective verbal and written communication skills and demonstrate respect and understanding toward others to maintain professional relationships.
Is AARP committed to diversity and inclusion in hiring?
Yes, AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture, without discrimination based on race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, and other protected characteristics.