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VP, Program Marketing

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AARP

2mo ago

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
  • $180K - $200K
  • Washington, DC

Requirements

  • Completion of Bachelor’s degree, Master's degree preferred.
  • 15+ years of marketing experience; including 7+ years people management experience.
  • Experience managing complex budgets across multiple program campaigns.
  • Experience in traditional, multicultural, and digital marketing (SEO, paid search, social, and email).
  • Ability to track analytics, end-to-end customer journeys.
  • Experience in project management.
  • Ability to continually evaluate and incorporate consumer experience into marketing campaigns.
  • Training and experience in platforms: Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, and CMS preferred.
  • Additional Requirements:
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Responsibilities

  • Maintains an in-depth knowledge of enterprise-wide strategic goals, anticipating and addressing opportunities and issues as they arise.
  • Develops marketing strategies and communications (internal and external) to support program strategy and department objectives.
  • Oversees integrated marketing, communications, research and insights, and creative services functions to ensure activities support program growth.
  • Sets marketing strategy and priorities within the department to optimize program support.
  • Oversees integrated marketing programs and activities, taking program feedback into account, with a focus on opportunistic categories and innovative solutions to meet client needs.
  • Oversees identification of media opportunities and development of talking points and serves as a lead point person on media interactions and the approach.
  • Develop insights to marketing strategies in order to achieve business goals.
  • Collaborates with program and operations leadership on short and long-term planning, based on internal capabilities and external market conditions. Reviews achievement of performance versus strategic plans and budget. Communicates results with senior management.

FAQs

What is the main mission of AARP Foundation?

AARP Foundation works to end senior poverty and reduce financial hardship for vulnerable people over 50 by building economic opportunity, fostering resilience, advancing equity, and restoring hope.

What is the role of the Vice President of Program Marketing?

The VP of Program Marketing is responsible for leading a team focused on performance marketing, developing and implementing multi-channel marketing campaigns, assessing campaign results through data analytics, and ensuring alignment with organizational goals to connect older adults with programs and volunteer opportunities.

What qualifications are required for this position?

Candidates should have a Bachelor’s degree (Master's preferred), at least 15 years of marketing experience (including 7+ years in people management), experience managing complex budgets, and proficiency in traditional, multicultural, and digital marketing strategies.

What types of marketing strategies will the VP be overseeing?

The VP will oversee integrated marketing, communications, research and insights, and creative services functions, focusing on program growth through traditional, multicultural, and digital marketing strategies.

Are there specific tools or platforms that are preferred for this role?

Training and experience in platforms such as Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, and Content Management Systems (CMS) are preferred for this position.

What is the work environment like for this position?

The position operates in a hybrid work environment, with remote work available on Mondays and Fridays, except for essential functions. Remote work is limited to individuals residing in the United States and its territories.

How does AARP Foundation support the wellbeing of its employees?

AARP offers a competitive compensation and benefits package, including a 401(k), pension plan, health and dental plans, life insurance, various paid time off options, and tuition reimbursement.

What qualities should candidates demonstrate for effective communication?

Candidates should exhibit effective verbal and written communication skills and demonstrate respect and understanding toward others to maintain professional relationships.

Is AARP committed to diversity and inclusion in hiring?

Yes, AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture, without discrimination based on race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, and other protected characteristics.

AARP

Government
Industry
1001-5000
Employees
1958
Founded Year

Mission & Purpose

AARP, formerly known as the American Association of Retired Persons, is a non-profit organisation dedicated to empowering people aged 50 and older to live their best lives. Through advocacy, education, and community engagement, AARP works to address key issues such as healthcare, financial security, and social connectedness. With millions of members nationwide, AARP provides resources, information, and services to help individuals navigate the challenges and opportunities of ageing while promoting dignity, independence, and quality of life for older adults.