Logo of Huzzle

Home

Matches

Explore

Manage

VP/Sales Director

image

Nielsen

3mo ago

Applications are closed

  • Job
    Full-time
    Expert Level
  • Sales & Business Development
  • $50K - $185K

Requirements

  • 4 year college degree
  • 10+ Years experience in Local Media, Digital, television station, rep firm, local cable entity, Nielsen or related company
  • Proven track record of sales experience and revenue success
  • Experience using and presenting Nielsen data, products and solutions
  • Proficiency in Google Suite and MS Office suite
  • Strong business communication, writing, analytical, presentation and organization skills
  • Travel: up to 35%
  • The desire and proven ability to work in a team environment

Responsibilities

  • In this role you will collaborate closely across the entire Local Media Client Service Sales team to drive new revenue with our current suite of Local solutions and identify new opportunities to bring Nielsen’s entire product suite (Digital, Custom, OTT) to benefit our Local Media clients. Delivering exceptional client service to this client list will require daily connections across the broader Nielsen organization: Data Science, Commercial Operations, Media Analytics, Product Leadership & Engineering.
  • High-Level Responsibilities:
  • Primary Revenue Responsibility: Achieve Renewal and New Business revenue targets, deliver new product pitches and license new datasets. Think outside the box to find revenue solutions for your valued client.
  • Audience Analysis: Deep engagement with Client’s Corporate- Local Research/Sales and close collaboration with Local Client Service Account Managers to dimension changes in audience, zero-rated quarter-hours and variability in Local TV audiences.
  • Matrixed reporting with a the team of Nielsen Account Managers that service corporate owners and station groups across DMAs; facilitate interactions with internal Nielsen partners and external clients; socialize all methodological changes, measurement updates and critical audience insights to stakeholders at various Corporate and owned stations across a multitude of DMAs.
  • Master Service Agreements: Have intimate knowledge of the Master Service agreements as it relates to Local products, terms and fees. This critical knowledge will facilitate pricing and new product pitches to secure current year incremental revenue and renewal strategies as the MSA expiration approaches.
  • Client Relationships: Create and strengthen relationships with C-Suite leaders at Corporate); conduct weekly 1x1 discussions with these business and research leaders to assess needs, identify opportunities, provide updates and manage all sales opportunities.
  • Digital: Identify and cultivate new relationships with Digital leaders at Corporate and at station level. Drive usage and volume to key Nielsen. Digital Solutions such as DAR and NMC's DaaS (Consumer Segments). Identify and pursue new sales opportunities through proactive and regular interactions and consultation.
  • Leverage your Local Media industry knowledge, client-service experience and proven revenue success to identify opportunities to improve our client’s market position and drive their revenue growth.
  • Articulate the features, benefits and unique value propositions of Nielsen products to client stakeholders across sales, research, programming, news, promotions & management.
  • Possess a working knowledge of Digital advertising. Demonstrate the benefits of Nielsen’s Digital solutions to help Local clients monetize their Linear TV, Streaming, OTT, Addressable and Advanced Advertising platforms.
  • Create reporting systems of activity and successes for Local Media leadership
  • Utilize Salesforce for opportunity tracking and revenue reporting by Client & Product.

FAQs

What are the primary responsibilities of the VP/Sales Director role?

The primary responsibilities of the VP/Sales Director role include sales and relationship management of key Local TV ownership groups and stations, ideation and execution of go-to-market strategies for Product Sales, strategic negotiations, and day-to-day interaction with clients.

What skills are essential for success in this role?

Essential skills for success in this role include strong sales and relationship management skills, strategic negotiation abilities, experience in go-to-market strategies, and the ability to work effectively as part of a team.

How much travel is required for this position?

Travel requirements for this position may vary, but occasional travel to meet with clients and attend industry events is likely.

What kind of experience is preferred for candidates applying for the VP/Sales Director position?

Preferred experience for candidates applying for the VP/Sales Director position includes a background in sales and relationship management, knowledge of the television industry, experience in strategic negotiations, and a track record of successful go-to-market strategies.

Nielsen

Powering a better media future for all people

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

Nielsen is a global measurement and data analytics company that provides insights and intelligence to businesses in various industries. They specialise in collecting and analysing data related to consumer behaviour, media consumption, and market trends. Nielsen's ultimate mission is to provide clients with a comprehensive understanding of consumer preferences and market dynamics to drive informed decision-making. Their purpose is to help businesses navigate the rapidly changing marketplace by offering data-driven insights that optimise marketing strategies, improve product development, and drive business growth. Nielsen aims to be a trusted source of accurate and actionable data, empowering their clients to adapt to market shifts, identify growth opportunities, and build strong connections with their target audience. By leveraging their expertise in data analytics, Nielsen supports businesses in making data-backed decisions that lead to competitive advantage and sustainable success.

Culture & Values

  • Diversity, equity & inclusion

    Celebrating every voice to drive growth.

  • Responsibility & sustainability

    Making a positive impact where we live and serve.

  • Privacy

    Committing to transparency and user choice.

  • Innovation

    Investing in businesses that move the media forward.

  • Public policy

    Improving citizenship through positive engagement.