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VP, Strategy

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Edelman

15d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Toronto
  • Quick Apply

AI generated summary

  • You must have 12+ years in strategy at an ad/PR firm, lead diverse teams, drive impactful campaigns, understand branding, and possess relevant education; DE&I experience is a plus.
  • You will develop impactful comms strategies, collaborate with creative teams, guide cross-functional efforts, and monitor campaign performance to optimize results and enhance brand value.

Requirements

  • 12+ years of experience in a strategy role at an advertising agency and/or PR firm.
  • Experience leading teams across different specialties and building strong client relationships.
  • Diverse portfolio and proven experience leading campaigns that make an impact on culture and business outcomes.
  • Exceptional understanding of branding and consumer motivations.
  • Educational background in a relevant field (psychology, cultural anthropology, or sociology preferred).
  • Experience with DE&I and multicultural initiatives is a bonus.

Responsibilities

  • Lead the Strategy: Develop smart comms and brand strategies that tackle the real issues behind business challenges and use communication to deliver results that truly matter.
  • Support Creative Teams: Collaborate with creative teams to shape and guide standout ideas that make an impact. Ensure that all ideas and plans stay focused.
  • Guide Cross-functional Teams: Collaborate with different specialties—creative, account, production, PR, strategy, and analytics—to turn data and insights into strategies that drive success
  • Drive Results: Monitor campaign performance and make necessary adjustments to ensure they build brand value and consistently deliver strong results.

FAQs

What is the primary focus of the VP, Strategy role?

The primary focus of the VP, Strategy role is to lead the agency's strategic efforts, developing effective communication and brand strategies that address business challenges while collaborating closely with creative teams.

What qualifications are required for the VP, Strategy position?

Candidates should have 12+ years of experience in a strategy role at an advertising agency and/or PR firm, a diverse portfolio, strong leadership skills, and a relevant educational background, preferably in psychology, cultural anthropology, or sociology.

Is experience with DE&I and multicultural initiatives important for this role?

Yes, experience with DE&I and multicultural initiatives is considered a bonus for this role, as it aligns with our commitment to effective and inclusive communication.

What traits are ideal for a candidate applying for this role?

Ideal traits include being a humble leader who prioritizes empathy and respect, a problem solver who is enthusiastic about tackling challenges, a team player who collaborates effectively, and an organizer who can efficiently manage multiple tasks and projects.

How does the VP, Strategy collaborate with other teams?

The VP, Strategy collaborates with creative, account, production, PR, strategy, and analytics teams to turn data and insights into effective strategies that drive success.

What kind of brands will the VP, Strategy work with?

The VP, Strategy will have the opportunity to work with powerhouse brands, building lasting client relationships and helping to shape the future of the industry.

What is the company culture like at Edelman?

The company culture at Edelman emphasizes collaboration, respect, and a lack of big egos, making it an inclusive environment where creative problem-solving is valued.

Will the VP, Strategy be responsible for monitoring campaign performance?

Yes, the VP, Strategy will drive results by monitoring campaign performance and making necessary adjustments to ensure they build brand value and deliver strong results.

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Edelman

Marketing & Advertising
Industry
5001-10,000
Employees
1952
Founded Year

Mission & Purpose

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Culture & Values

  • The Relentless Pursuit of Excellence

    Bringing the best of ourselves and partners to our clients.

  • The Freedom to be Constantly Curious

    Tenacious, flexible and thorough approach that drives creativity and growth for clients and ourselves.

  • The Courage to do the Right Thing

    Trusted and resilient partner, committed to building a diverse, equitable and inclusive workforce, that prioritizes the wellbeing of ourselves and our colleagues.

  • The Commitment to Positively Impact Society

    Performing our work with an environmental conscience, and a sense of tolerance, fairness and equality.