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Werkstudent - Digitales Marketing (m/w/d)

  • Internship
    Full-time
    Placement Program
  • Marketing
    Media & Journalism
  • Hamburg

AI generated summary

  • You should be enrolled in a business program (preferably Media Management/eCommerce), have online marketing experience, strong analytical skills, team spirit, and fluent German and English.
  • You will assist with media planning, retail media campaigns, content optimization, media controlling, analyses, reporting, promotions calendar, and collaborate with various teams.

Requirements

  • Laufendes wirtschaftswissenschaftliches Studium, vorzugsweise mit Schwerpunkt Media Management / eCommerce (mindestens noch ein Jahr immatrikuliert)
  • Erste Erfahrung im Online Marketing oder Retail Media wünschenswert
  • Analytische Fähigkeiten und Erfahrung im Umgang mit Reportings und Dashboards
  • Teamfähigkeit und Kommunikationsstärke
  • Strukturierte und selbstständige Arbeitsweise
  • Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift

Responsibilities

  • Mediaplanung: Du unterstützt bei der Mediaplanung für unsere Marken in offline und online Medien und arbeitest aktiv an der Umsetzung.
  • Retail Media Prozesse: Du unterstützt bei der Konzeption und Umsetzung von Retail Media Kampagnen und der Pflege unserer Retail Media Matrix.
  • Retail Media Assets: Gemeinsam mit einer Agentur optimierst du unseren Retail Media Content, um die besten Ergebnisse zu erzielen.
  • Media Controlling: Du bist mitverantwortlich für die Kontrolle und Abrechnung der Mediaschaltungen.
  • Analysen und Reporting: Anhand von Reportings und Dashboards erstellst du fundierte Analysen, beispielsweise über die KPIs der Online Kampagnen sowie Sell-out Analysen für online Händler.
  • Promotionskalender und Präsentationen: Du wirkst an einem kundenübergreifenden Promotionskalender mit und erstellst Präsentationen.
  • Zusammenarbeit: Du arbeitest eng mit Expert*innen aus dem Media & Digital Transformation Team, Finance, Brand Marketing & unserer Media Agentur zusammen.

FAQs

What is the job title for this position?

The job title is Werkstudent - Digitales Marketing (m/w/d).

What location is this job based in?

This job is based in Hamburg, Hamburg, Germany.

Is relocation assistance offered for this position?

No, relocation assistance is not offered for this position.

What company is offering this job?

The job is offered by Colgate-Palmolive Company.

What are the main responsibilities of this role?

Main responsibilities include media planning, supporting retail media campaigns, optimizing retail media content, media controlling, conducting analyses and reporting, and collaboration with various teams.

What qualifications are required for this position?

Candidates must be enrolled in a business-related degree, preferably with a focus on Media Management or eCommerce, and have at least one year of enrollment remaining.

Are previous experiences in online marketing or retail media necessary?

While not mandatory, previous experience in online marketing or retail media is desirable.

What language skills are required for this position?

Very good German and English skills, both spoken and written, are required.

What type of working environment does Colgate-Palmolive provide?

Colgate-Palmolive offers a dynamic and international working environment with exciting projects and opportunities for independent work.

How does Colgate-Palmolive support diversity and inclusion?

Colgate-Palmolive is committed to diversity, equity, and inclusion, ensuring their workforce reflects the communities they serve and fostering an environment of belonging for all employees.

Is this position part-time or full-time?

This position is a student internship (Werkstudent), which typically implies part-time work while studying.

When can I apply for this position?

Interested candidates are encouraged to apply now.

Is there an opportunity for growth within the company?

Yes, there is ample opportunity for growth and contribution to the digital transformation and success of the company.

We are Colgate, a caring, innovative growth company reimagining a healthier future for all people, pets and planet.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with 34,000 people dedicated to improving the health and wellness of people and their pets. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition and reaching more than 200 countries and territories, Colgate teams are developing, producing, distributing and selling health and hygiene products and pet nutrition offerings essential to society through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are also recognized for its leadership and innovation in promoting environmental sustainability and community wellbeing, including our achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children through our Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991.