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Consumer and Marketing Insights Manager

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Burberry

2mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • London

AI generated summary

  • You must have expertise in qualitative and quantitative research, marketing analytics, strong presentation skills, and the ability to build trust across teams while identifying impactful insights.
  • You will collaborate across teams to emphasize insights, manage marketing KPIs, execute research, analyze data, and support strategic decisions for marketing growth and performance.

Requirements

  • Extensive research design and delivery experience, with strong expertise in both quantitative and qualitative analysis, including statistical techniques and social listening.
  • In-depth understanding of marketing ecosystems, data sources, and analytics with proficiency in Marketing Mix Modelling, Econometrics, and data visualization.
  • Analytical mindset with keen attention to detail, capable of identifying key findings, trends, and their implications for marketing strategies, while conveying a compelling data-driven narrative.
  • Strong ability to build trust and collaborate effectively with colleagues and teams across different functions, fostering robust relationships.
  • Confident presenter with the ability to engage diverse stakeholders, uncovering insights to inform business strategies and shape marketing approaches.

Responsibilities

  • Collaborate with teams across marketing and the broader business to emphasise the value of insights and consumer research, empowering teams to deliver results rooted in data-driven insights.
  • Work together with channel leads across marketing to develop strategies with data and insights as a key component of the development process.
  • Develop, manage, and track Marketing KPIs across the department to analyse performance, extract findings, and identify development opportunities.
  • Create and deliver Marketing reports on campaigns and activations, global and regional KPIs regularly, collaborating closely with Marketing channels and region leads.
  • Collaborate closely with our research partner to own and manage the execution of our Brand Tracking study across multiple markets.
  • Lead the briefing, design, and execution of broader primary research to better understand consumers and market trends, enabling agile decision-making and supporting marketing and business growth.
  • Conduct in-depth analysis of secondary sources to extract broader market and consumer insight. This involves identifying growth opportunities, closely monitoring competitors, and understanding the luxury fashion industry.
  • Collaborate with Data & Analytics to bridge the gap between data and marketing, establishing a sustainable workstream between the two functions resulting in actionable outcomes.
  • Utilise data from multiple Marketing and business sources to develop a holistic performance perspective, while responding to ad-hoc stakeholder requests with timely analysis using Insight tools.
  • Develop a learning agenda from insights and data gathered, rolling it out to the marketing department to ensure an ongoing growth cycle.

FAQs

What is the primary focus of the Consumer and Marketing Insights Manager role at Burberry?

The primary focus is to cultivate a heightened emphasis on insights within the Marketing team, facilitating informed decision-making and enhancing the effectiveness of marketing strategies for the Burberry brand.

What qualifications are required for this position?

Candidates should have extensive research design and delivery experience, proficiency in both quantitative and qualitative analysis, and a strong understanding of marketing ecosystems and data analytics.

How does the Consumer and Marketing Insights Manager collaborate with other teams?

The manager will collaborate with marketing teams and other business functions to emphasize the value of insights and consumer research, enabling data-driven results.

What types of research are involved in this role?

The role involves leading primary research, managing brand tracking studies, and conducting in-depth analysis of secondary sources to understand consumer and market trends.

What kind of skills are essential for this position?

Essential skills include an analytical mindset, attention to detail, the ability to identify key findings and trends, and strong presentation and collaboration capabilities.

How will the performance of marketing campaigns be analyzed?

The performance will be analyzed through the management and tracking of Marketing KPIs, regular reporting on campaigns and activations, and collaboration with different marketing channels.

Is experience in data visualization important for this role?

Yes, proficiency in data visualization is important, as it helps in conveying compelling data-driven narratives and insights that inform marketing strategies.

Will the Consumer and Marketing Insights Manager work with external partners?

Yes, the manager will collaborate closely with research partners and data analytics teams to execute studies and bridge the gap between data and marketing.

What is the emphasis on insight-led decision-making in this role?

The role emphasizes using data and consumer insights to empower teams in marketing, facilitating agile decision-making and supporting overall business growth.

Are there opportunities for professional growth in this position?

Yes, the role involves developing a learning agenda from insights and data gathered, ensuring an ongoing growth cycle within the marketing department.

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Burberry

Fashion & Arts
Industry
10,001+
Employees
1856
Founded Year

Mission & Purpose

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.