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SEO Specialist - FTC 12 month

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Burberry

6d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London

AI generated summary

  • You should have a strong passion for SEO, solid technical and content optimization skills, analytical abilities, project management experience, interest in luxury fashion, and familiarity with multiple search engines.
  • You will analyze and optimize SEO performance, conduct keyword research, collaborate with teams, and ensure best practices in e-commerce content and technical projects.

Requirements

  • Strong passion for advancing a career in SEO with a focus on both technical and content optimisation.
  • Solid understanding of SEO principles, including the importance of technical SEO, and familiarity with industry trends, tools, and algorithms.
  • Excellent analytical skills with a focus on user analysis to improve user experience and website performance.
  • Hands-on experience with technical and content SEO, including knowledge of HTML, Schema/JSON markup, and JavaScript.
  • Proficient in project management software and well-organised to work efficiently in a fast-paced environment. Project management can encompass working on smaller content initiatives in Asana as well as larger technical tickets in Jira.
  • Interest in luxury fashion and e-commerce, with experience working with search engines like Google, Baidu, and Naver for global SEO strategies.
  • Having a second language is advantageous (not essential) – as a global role you will be expected to optimise for multiple territories across Europe, the Americas, the Middle East, Asia and Oceania.

Responsibilities

  • As an e-commerce-focused SEO Specialist, you will utilise your skills to build out and implement Burberry’s content & technical roadmap.
  • Analyse and benchmark organic search performance using a variety of tools such as Google Search Console, Baidu Webmaster Tools, Naver Search Advisor, Bing Webmaster Tools, Google Analytics & Other internal reporting tools.
  • Track & monitor search engine behaviour, keeping on top of search algorithm updates and keyword positions using Semrush & Dragon Metrics.
  • Continuously make and suggest optimisations based on SEO best practices, including but not limited to meta tags, page structure and keyword placement across a variety of page types such as product listing pages (PLPs), product detail pages (PDPs) and long-form content pages.
  • Align keyword research with brand guidelines and TOV (Tone of voice), focusing on branded, product and non-brand terms to maximise rankings and visibility on the SERPs – looking into metrics such as search volume, keyword difficulty & search intent as well as other industry trends.
  • Utilising in-depth knowledge of luxury fashion to perform competitor analysis and transform this into actionable insights.
  • Working closely with a wide range of teams, such as UX, IT, Content, Copy, Transcreation, Marketing and Merchandising to build and manage strong stakeholder relationships as well as with multiple external agencies with a focus on APAC & local SEO.
  • Ensuring technical expertise is implemented and adhered to with all current on-site projects, aligning with SEO best practices.
  • Collaborate with the performance media team to maximise paid spend efficiency.

FAQs

What is the duration of the SEO Specialist position?

The position is a fixed-term contract for 12 months.

Where is the SEO Specialist position located?

The position is located in London, United Kingdom.

What department will the SEO Specialist be working in?

The SEO Specialist will be part of the Marketing department.

Who will the SEO Specialist report to?

The SEO Specialist will report to the SEO Manager.

What key responsibilities will the SEO Specialist have?

The SEO Specialist will be responsible for implementing the content and technical roadmap, analyzing organic search performance, tracking search engine behavior, optimizing website content, conducting keyword research, and collaborating with various teams.

What tools should the SEO Specialist be familiar with?

The SEO Specialist should be familiar with tools such as Google Search Console, Baidu Webmaster Tools, Naver Search Advisor, Bing Webmaster Tools, Google Analytics, Semrush, and Dragon Metrics.

What skills are necessary for the SEO Specialist role?

Key skills include a solid understanding of SEO principles, excellent analytical skills, hands-on experience with technical and content SEO, knowledge of HTML and Schema markup, and proficiency in project management software.

Is experience in luxury fashion required for this role?

While not strictly required, an interest in luxury fashion and e-commerce is preferred.

Are there language requirements for the position?

Having a second language is advantageous but not essential, as the role involves optimizing for multiple territories globally.

What kind of work environment can the SEO Specialist expect?

The SEO Specialist will work in a fast-paced environment and be expected to manage both smaller content initiatives and larger technical projects effectively.

Fashion & Arts
Industry
10,001+
Employees
1856
Founded Year

Mission & Purpose

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.

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