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Director, Promotions and Special Events

  • Job
    Full-time
    Expert Level
  • Marketing
    Sports & Fitness
  • San Francisco
  • Quick Apply

AI generated summary

  • You need 10+ years in leadership, a strategic mindset, creativity in program development, strong communication skills, and the ability to manage multiple initiatives with attention to detail.
  • You will lead promotions and events strategy, manage a team, drive ticket sales, oversee creative development, coordinate logistics, and enhance fan experiences during games and special events.

Requirements

  • Seasoned leader with over 10 years of proven success in managing and developing high-performing teams, consistently driving results and fostering a culture of excellence.
  • Collaborative strategic thinker adept at working across multiple internal departments to align on objectives and successfully drive revenue growth.
  • Creative and forward-thinking, with a keen ability to develop innovative programs that resonate with current cultural and entertainment trends. Experience partnering with studios, agents, and strong intellectual property is a valuable asset.
  • Exceptional communicator, skilled in building relationships and engaging confidently with C-level executives and stakeholders.
  • Highly adaptable and flexible, able to manage multiple strategic initiatives simultaneously while maintaining strong organizational skills, attention to detail, and a focus on executional excellence.

Responsibilities

  • Lead the strategic development of the promotions & special events calendar to drive ticket sales and deliver an engaging, memorable fan experience, while maintaining accountability for an annual budget.
  • Drive impact across the entire marketing organization by aligning promotions and special events with broader marketing campaigns, brand strategy, and revenue goals to create engaging and culturally relevant experiences that resonate with diverse fan demographics.
  • Manage and mentor a high-performing team of 3 full-time employees, along with dedicated seasonal staff, interns, and part-time employees, fostering a culture of growth and collaboration.
  • Identify and spearhead promotional opportunities to support both short-term and long-term marketing objectives, aimed at expanding target audience engagement.
  • Oversee the creative development, partnership collaborations, and ideation for Promotions & Special Events, ensuring that every fan experience is thoughtfully crafted and aligned with brand goals.
  • Lead the design, procurement, and distribution of promotional items (e.g., bobbleheads, wearables), managing relationships with key MLB-approved vendors and the Procurement team to ensure seamless execution.
  • Cultivate relationships with community and entertainment partners, organizing performances, artistic demonstrations, and ceremonial talent for select Special Events, enhancing the fan experience.
  • Oversee the planning and execution of 60+ promotions and special events during the season's 81 home games, coordinating logistics, setup, and game-day content in collaboration with Ballpark Operations and In-Game Entertainment.
  • Support the execution of key company-wide celebrations and events, partnering closely with In-Game Entertainment and Marketing Operations for landmark events such as Opening Day, anniversaries, reunions, Wall of Fame ceremonies, Fan Fest, and Post-Season activities.

FAQs

What are the key responsibilities for the Director, Promotions and Special Events position?

The key responsibilities include leading the strategic development of the promotions and special events calendar, managing and mentoring a high-performing team, overseeing the creative development and execution of promotions, cultivating relationships with community partners, and executing over 60 promotions and special events during the baseball season.

What is the salary range for this position?

The salary range for the Director, Promotions and Special Events position is between $120,000 and $140,000, plus an annual bonus component.

Is experience in the sports industry preferred for this role?

While specific experience in the sports industry is not explicitly stated, it is beneficial as the role involves collaboration with various departments within a sports franchise.

What kind of team will the Director be managing?

The Director will manage a high-performing team of 3 full-time employees, along with dedicated seasonal staff, interns, and part-time employees.

What type of benefits does the San Francisco Giants offer to employees?

The San Francisco Giants provide a competitive total rewards package that includes robust medical, dental, and vision coverage, a generous 401(K) matching program, complimentary Giants tickets, mental health support, a hybrid working environment, wellness programs, and paid time off, including half-day Fridays during the season.

How many promotions and special events does the Director oversee in a season?

The Director oversees approximately 60-80 promotions and special events during the baseball season.

Is diversity and inclusion a focus for the San Francisco Giants?

Yes, the San Francisco Giants are committed to fostering an inclusive work environment that reflects the rich diversity of the Bay Area, welcoming individuals from all backgrounds and emphasizing equality and respect.

What qualities are sought after in a candidate for this position?

The ideal candidate should be a seasoned leader with over 10 years of experience, a collaborative strategic thinker, creative and forward-thinking, an exceptional communicator, and highly adaptable with strong organizational skills.

What is the organizational culture like at the San Francisco Giants?

The organizational culture at the San Francisco Giants emphasizes innovation, teamwork, diversity, and employee growth, fostering an environment where employees are encouraged to thrive and develop their strengths.

How does the Giants organization view work-life balance?

The San Francisco Giants value a healthy work-life balance, recognizing that success is a marathon, not a sprint, and strive to support employees in this regard.

Entertainment & Media
Industry
201-500
Employees
1958
Founded Year

Mission & Purpose

The three-time World Champion San Francisco Giants continue to establish itself as a global brand. Since moving to downtown San Francisco, the Giants home, Oracle Park has been lauded as one of the finest ballparks in all of baseball. The Giants continue to innovate the sports industry with some of the brightest and best professionals working in the front office.