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Employer Marketing Lead

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GCash

Aug 23

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    People, HR & Administration
  • Manila

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Requirements

  • - Bachelor's degree in Human Resources, Marketing, Communications or related field.
  • - Proven experience in employer branding, marketing, and project management.
  • - Familiarity with campus recruitment processes and university engagement.
  • - Strong strategic planning and organizational skills.
  • - Excellent communication and stakeholder management abilities.
  • - Experience with social media platforms, particularly LinkedIn and Facebook.
  • - Ability to manage multiple projects simultaneously and meet deadlines.
  • - Background in fintech or technology sectors is a plus.

Responsibilities

  • - Drive the execution of initiatives for early careers branding and student-targeted programs, including campus recruitment and flagship student and graduate programs.
  • - Conceptualize, create, and schedule employer brand content, such as event coverage, recruitment marketing promotions, awards, and thematic employee-related campaigns to support GCash's Employee Value Proposition. Promote the company's message to target audiences via LinkedIn and Facebook.
  • - Launch and manage recruitment marketing initiatives and hiring processes within schedule. Lead strategic planning, project management, stakeholder management, and budgeting for various early career programs.
  • - Secure and maintain partnerships with target universities. Represent GCash at career fairs, mixers, and other campus activations to enhance brand visibility and engagement.

FAQs

What is the main focus of the Employer Marketing Lead role at GCash?

The main focus is to drive initiatives for early careers branding, manage campus recruitment, and enhance GCash's employer brand through strategic marketing and partnership development.

What qualifications are required for the Employer Marketing Lead position?

A Bachelor's degree in Human Resources, Marketing, Communications, or a related field is required, along with proven experience in employer branding, marketing, and project management.

Is experience in the fintech or technology sector preferred for this role?

Yes, a background in fintech or technology sectors is considered a plus for this position.

What social media platforms should candidates be familiar with for this role?

Candidates should have experience with social media platforms, specifically LinkedIn and Facebook, to promote GCash's employer brand.

Will the Employer Marketing Lead be involved in university partnerships?

Yes, the role includes securing and maintaining partnerships with target universities and representing GCash at various campus activations.

What are the key responsibilities of the Employer Marketing Lead?

Key responsibilities include driving the execution of early career branding initiatives, creating employer brand content, managing recruitment marketing initiatives, and maintaining university partnerships.

How many projects should the Employer Marketing Lead be able to manage simultaneously?

The ideal candidate should have the ability to manage multiple projects simultaneously while meeting deadlines.

What opportunities for growth does GCash offer to its employees?

GCash offers opportunities for career growth and development within the company, which is recognized as the #1 FinTech company in the country.

What type of team will the Employer Marketing Lead work with?

The Employer Marketing Lead will work with a dynamic and highly collaborative team focused on changing the game in the FinTech industry.

What kind of compensation and benefits can the Employer Marketing Lead expect at GCash?

GCash offers a highly competitive and flexible compensation and benefits package that values their employees.

Realizing a vision of a cashless society leading to Finance for All.

Finance
Industry
501-1000
Employees
2015
Founded Year

Mission & Purpose

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans. Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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