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GInsure Usage Head

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GCash

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Manila

AI generated summary

  • You should lead campaigns for user growth, collaborate on features, analyze business metrics, optimize investments, develop acquisition strategies, and drive product adoption while engaging users.
  • You will lead campaigns to grow user base, enhance product features, analyze business metrics, develop strategies for consumer engagement, and collaborate with teams to optimize insurance offerings.

Requirements

  • Lead the planning and implementation of comprehensive campaigns for assigned use cases, aimed at boosting baseline user growth, maintaining awareness, and promoting a positive trend in brand health.
  • Collaborate with internal teams to co-develop customer-focused features, and spearhead marketing campaigns for product retention and habituation.
  • Conduct regular business analyses for the use case, transforming insights into integrated strategies, and executing campaigns to achieve exponential growth and meet targets.
  • Act as the consumer advocate throughout the end-to-end experience of the use case, conducting consumer immersions and market validations to enhance user experience and expand use case penetration.
  • Exhibit excellence in brand financial management by optimizing investment efficiency across P&L statements.
  • Develop and execute comprehensive acquisition strategies to attract new users to GCash Insurance, leveraging digital marketing channels, strategic partnerships, and targeted campaigns.
  • Lead the strategic development of innovative insurance product offers that meet the specific needs and preferences of our target market, ensuring alignment with regulatory requirements.
  • Drive usage and adoption of GCash Insurance products through effective marketing and customer engagement strategies.
  • Develop products and service offers tailored for both consumer and B2B (business-to-business) segments, addressing unique needs and enhancing value propositions.
  • Collaborate with internal teams including product development and marketing to co-develop customer-focused features and enhance product offerings.
  • Partner with analytics teams to measure, analyze, and optimize key metrics related to user acquisition, usage, retention, and insurance product performance.
  • Cultivate consumer love by engaging deeply with current and potential users, and effectively representing their interests during internal discussions.

Responsibilities

  • Lead the planning and implementation of comprehensive campaigns for assigned use cases, aimed at boosting baseline user growth, maintaining awareness, and promoting a positive trend in brand health.
  • Collaborate with internal teams to co-develop customer-focused features, and spearhead marketing campaigns for product retention and habituation.
  • Conduct regular business analyses for the use case, transforming insights into integrated strategies, and executing campaigns to achieve exponential growth and meet targets.
  • Act as the consumer advocate throughout the end-to-end experience of the use case, conducting consumer immersions and market validations to enhance user experience and expand use case penetration.
  • Exhibit excellence in brand financial management by optimizing investment efficiency across P&L statements.
  • Develop and execute comprehensive acquisition strategies to attract new users to GCash Insurance, leveraging digital marketing channels, strategic partnerships, and targeted campaigns.
  • Lead the strategic development of innovative insurance product offers that meet the specific needs and preferences of our target market, ensuring alignment with regulatory requirements.
  • Drive usage and adoption of GCash Insurance products through effective marketing and customer engagement strategies.
  • Develop products and service offers tailored for both consumer and B2B (business-to-business) segments, addressing unique needs and enhancing value propositions.
  • Collaborate with internal teams including product development and marketing to co-develop customer-focused features and enhance product offerings.
  • Conduct regular business analyses for the use case, transforming insights into integrated strategies, and executing campaigns to achieve exponential growth and meet targets.
  • Partner with analytics teams to measure, analyze, and optimize key metrics related to user acquisition, usage, retention, and insurance product performance.
  • Cultivate consumer love by engaging deeply with current and potential users, and effectively representing their interests during internal discussions.

FAQs

What is the main responsibility of the GInsure Usage Head?

The main responsibility of the GInsure Usage Head is to lead the planning and implementation of comprehensive campaigns to boost user growth, maintain brand awareness, and promote a positive trend in brand health for GCash Insurance.

What kind of teams will the GInsure Usage Head collaborate with?

The GInsure Usage Head will collaborate with internal teams, including product development, marketing, and analytics teams, to develop customer-focused features and enhance product offerings.

What are the key deliverables expected from the GInsure Usage Head?

Key deliverables include business analysis and business case development, customer insighting, usage analysis, marketing briefs, execution plans across use cases, bridging plans to meet targets, measurement and evaluation, and customer builds.

How will the GInsure Usage Head measure success in their role?

Success will be measured through key metrics related to user acquisition, usage, retention, and the performance of insurance products, facilitated by collaboration with analytics teams.

What opportunities for career growth and development does this position offer?

This position offers opportunities for career growth and development within the #1 FinTech company in the country, working with a dynamic and highly collaborative team.

What kind of work culture can one expect at GCash?

The work culture at GCash is highly collaborative and values its people, providing a supportive environment aimed at changing the game in the FinTech industry.

Is there a focus on understanding customer insights in this role?

Yes, the GInsure Usage Head will focus on conducting consumer immersions and market validations to enhance the user experience and expand use case penetration.

Are there specific strategies for attracting new users to GCash Insurance?

Yes, the GInsure Usage Head will develop and execute comprehensive acquisition strategies that leverage digital marketing channels, strategic partnerships, and targeted campaigns to attract new users.

Will the role involve managing financial aspects of the brand?

Yes, the GInsure Usage Head is expected to exhibit excellence in brand financial management by optimizing investment efficiency across P&L statements.

What kind of products will the GInsure Usage Head help to develop?

The GInsure Usage Head will lead the strategic development of innovative insurance product offers tailored to the specific needs and preferences of the target market, ensuring alignment with regulatory requirements.

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GCash

Realizing a vision of a cashless society leading to Finance for All.

Finance
Industry
501-1000
Employees
2015
Founded Year

Mission & Purpose

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans. Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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