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Marketing Manager

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Burberry

3mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You should have 360 marketing experience, ideally in luxury or fashion, and be skilled in collaborating with multiple stakeholders.
  • You will manage day-to-day marketing tasks, coordinate with partners, summarize plans for stakeholders, and analyze merchandising for product shoot recommendations.

Requirements

  • We are looking for a candidate with relevant 360 marketing experience, preferably in the luxury or fashion sectors, and adept at collaborating with multiple stakeholders.

Responsibilities

  • Upstream planning
  • Product storytelling: Partner with collection merchandising to develop product stories and animations to meet marketing needs eg Capsules, Gifting moments in line with our critical path
  • Market: Support the Marketing Director in mapping out seasonal focuses and align with merchandising on product to support
  • Support marketing director on creation of clear product category strategies and own the execution of these
  • Campaign/marketing moment strategy
  • Build out strategic frameworks for marketing moments eg festive, outerwear, bags campaigns
  • Collaborate with strategic channel teams to create framework for execution
  • Ensure that regions are fully brief on this framework with sufficient time for local execution where relevant
  • Ensure regional and cross functional feedback and considerations are incorporated to initial strategy
  • Partner with cross functional team to bring strategies to life as the 360 marketing lead on certain projects
  • Day to day marketing management:
  • Coordination with key partners including digital multibrand, marketing partners, charity partners etc
  • Summarising and communicating cross functional marketing plans to key stakeholders, preparing presentations and anticipating when these need be distributed, updating calendars etc
  • Analysing merchandising buys to recommend product for shoots in partnership with styling

FAQs

What is the main purpose of the Marketing Manager role at Burberry?

The main purpose of the Marketing Manager role is to drive 360 marketing planning for key marketing moments and collaborate with cross-functional teams to develop and execute multi-channel marketing plans that align with the company's brand storytelling and seasonal priorities.

What qualifications are required for the Marketing Manager position?

The ideal candidate should have relevant 360 marketing experience, preferably in the luxury or fashion sectors, and be adept at collaborating with multiple stakeholders.

What types of campaigns will the Marketing Manager be responsible for?

The Marketing Manager will be responsible for driving campaigns related to festive marketing, Lunar campaigns, and Trench campaigns, among others.

How will the Marketing Manager collaborate with other departments?

The Marketing Manager will work closely with collection merchandising, strategic channel teams, and commercial partners to ensure clear seasonal marketing priorities and facilitate long-term planning.

What kind of environment does Burberry promote for its employees?

Burberry promotes an environment for creative minds from diverse backgrounds to thrive, focusing on a wide range of skills and experiences.

How does Burberry view its role in the community?

Burberry aims to be a force for good by creating sustainable luxury, driving industry change, and championing its communities.

What skills are important for the Marketing Manager role?

Important skills for the Marketing Manager role include strategic planning, collaboration, communication, and experience in analyzing merchandising buys for marketing purposes.

Will the Marketing Manager need to provide reports or presentations?

Yes, the Marketing Manager will be responsible for summarizing and communicating cross-functional marketing plans to key stakeholders and preparing presentations.

Is experience in the luxury sector a requirement for this role?

While not an absolute requirement, experience in the luxury or fashion sectors is preferred for the Marketing Manager role at Burberry.

What values drive Burberry as a company?

Burberry is driven by the belief that creativity opens spaces, and it focuses on being a purposeful, values-driven brand committed to sustainability and community engagement.

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Burberry

Fashion & Arts
Industry
10,001+
Employees
1856
Founded Year

Mission & Purpose

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.