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Marketing Manager - Watches and Fine Jewellery

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CHANEL

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Toronto
  • Quick Apply

AI generated summary

  • You should have a degree, 5+ years in marketing or luxury, strong analytics, Excel/PowerPoint skills, and excellent interpersonal, organizational, and creative abilities.
  • You will manage marketing strategies, drive client engagement, oversee events, ensure brand alignment, handle budgeting, support product launches, and analyze performance metrics.

Requirements

  • Preferably University graduate
  • Min. 5 years’ working experience, preferably in Marketing, CRM, Luxury
  • Experience in Excel data management, PowerPoint expertise is a plus
  • Strong analytical skills: able to draw sound conclusions from data and generate relevant action plans
  • Team player who can engage, communicate and influence people: strong interpersonal skills are critical
  • Self-starter and highly self-motivated, meticulous and attention to detail
  • Creative and able to think out of the box, open to changes, keen interest in learning and a strong sense of curiosity
  • Strong organization skills: able to think structurally, logically and systematically

Responsibilities

  • You will bring your knowledge and expertise to manage to bring W&FJ to life at retail and continuously uplift the client experience. This will be achieved with Marketing Strategy oversight (including events and divisional activations), Client Engagement and Development, budget management all while being exceptionally collaborative cross-functionally with the other divisions and stakeholders.
  • Ensure all client and marketing activities are in line with brand image and local business needs and synergized across all touch points:
  • CORE PRODUCT business: Precious Jewellery (Coco Crush, N5) and Watches (J12, Premiere) + other lines as determined by global guidelines
  • ALL PRODUCT LAUNCHES
  • EVENTS, ACTIVATIONS/PODIUM programming (full WFJ oversight, in partnership with Fashion Events Coordinator)
  • Ultimate responsibility for VM, and product presentation while managing stock with the Operations manager
  • Supplement National WFJ program with targeted initiatives created through close collaboration and needs understanding of each retail outlet (9 POS in Canada)
  • Outline and update all divisional marketing initiatives through a singular calendar
  • Ensure respect of all on-counter dates, embargo information
  • Work hand-in-hand with High-End Business Manager to ensure total cohesion between Core and High-End business activities.
  • Create launch packages and communication to cascade to retail/wholesale team
  • Maximize engagement within WFJ Teams Support Group
  • Create campaign recaps after every major launch/event/initiative
  • Responsible for budget management + PO approval process + supplier management
  • Manage all product orchestration (campaign tools, marketing calendar, alignment of VM)
  • Foster regular communication of marketing and client insights topics with cross-functional teams and other divisions to ensure clear understanding, alignment of objectives, and prioritize the client experience.
  • Work closely with the Operations manager to ensure optimal stock levels
  • Monitor and assess key lines to ensure consistent growth (and action plans if needed including incentives)
  • Understand market trends and product opportunities within the catalog to help impact launch item forecasts
  • Liaise directly with Advisors and Boutique Management on product knowledge gaps and work with Head of High End business and UK Regional teams to deliver useful training content to address
  • Support WFJ Director in defining the annual client strategy, guidelines, action plan and implementation to drive local business objectives in sync with the global vision.
  • Strategize, create and drive a client targeting plan leveraging on 1-1 and 1-many client tools to support collection orchestrations and event activations and working closely with communications and two other divisions to align
  • Manage start to finish all CRM campaigns online and offline
  • Confirm needs for all CRM campaigns (targeting, assets, deduplication, planning) to brief third-party vendors
  • Align locally with other divisions on the CRM calendar, with a one-house approach
  • Ensure seamless execution of CRM campaigns according to approved requirements.
  • Ensure client data is kept confidential, safe, private and managed in line with Canadian laws
  • Close collaboration with High End Business Manager on VIC client treatments and experiences
  • Oversight of all WFJ Wholesale digital initiatives including site updates
  • Work closely with Fashion VM to ensure alignment of product messaging with Marketing calendar and initiatives
  • Planning + forecasting of Fashion + WFJ tools, logistical management, and out-of-Boutique animations
  • Close communication and partnership with all Fashion HQ leadership (Retail, Merchandising, Operations, CRM)
  • Regular presence and interaction with FA’s, WFJ Sales Specialist in each retail POS for and relationship building, needs assessments, programming adaption, operational improvement
  • Partner with Finance and Accounting on marketing budget alignment, pricing validation, wholesale invoicing,
  • Liaise with PR to coordinate press rack purchases, press sample loans, photo shoots etc.
  • Collaborate with Media director to propose initiatives and program aligning with Marketing calendar
  • Conducting competitive analysis and reporting of the marketplace to understand trends, pricing, distribution strategies within the industry
  • Regular business analysis and reporting on launch/core performance, sales by line/door, and other KPI and performance indicators
  • Presentation preparation and reporting to management on a regular basis

FAQs

What is the job title for this position?

The job title is Marketing Manager - Watches and Fine Jewellery.

Where is the position located?

The position is located in Toronto, Ontario at CHANEL.

What type of employment contract is being offered?

This is a 1-year temporary position that is full-time.

Who does this position report to?

The Marketing Manager reports to the Watches and Fine Jewellery Director.

What are the primary responsibilities of the Marketing Manager?

The primary responsibilities include leading marketing strategy, managing product launches, overseeing events, ensuring inter-divisional collaboration, and enhancing client experience within the Watches and Fine Jewellery division.

What qualifications are preferred for this role?

The preferred qualifications include a university degree and a minimum of 5 years of working experience in Marketing, CRM, or Luxury.

What skills are required for this position?

Required skills include strong analytical abilities, excellent interpersonal skills, self-motivation, meticulous attention to detail, creativity, organizational skills, and proficiency in Excel and PowerPoint.

What key performance indicators (KPIs) will the Marketing Manager be responsible for?

The KPIs include launches, core business performance, events performance, communication quality, collaboration with Boutique Management, campaign orchestration success, and CRM program performance indicators.

Will there be opportunities for professional development in this role?

Yes, the role offers opportunities to engage in exciting marketing projects and activities at CHANEL, contributing to personal and professional growth.

Is there a focus on diversity and inclusion in the hiring process?

Yes, CHANEL is committed to creating an inclusive culture that nurtures personal growth and values the unique perspectives and experiences of all candidates.

Are accommodations available for candidates with disabilities during the recruitment process?

Yes, accommodations are available upon request for candidates with disabilities throughout the recruitment process.

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CHANEL

Retail & Consumer Goods
Industry
10,001+
Employees
1910
Founded Year

Mission & Purpose

Chanel is a renowned luxury brand that specialises in haute couture, ready-to-wear clothing, handbags, perfumes, cosmetics, and accessories. The company strives to create timeless, elegant, and innovative products that reflect the essence of French luxury and sophistication. Chanel's overarching aim is to inspire and empower individuals by providing high-quality, beautifully crafted items that enhance personal style and self-expression while maintaining an enduring legacy in the fashion and beauty industries.

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