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Marketing Specialist

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Ryan

6d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Hyderabad, +1
  • Quick Apply

AI generated summary

  • You need a Bachelor’s in Marketing, 4-6 years of experience, strong communication skills, intermediate MS Office skills, a valid driver’s license, and the ability to work 40+ hours weekly.
  • You will manage webinars, email campaigns, lead qualification, client outreach, and support marketing initiatives, while collaborating with sales and handling various administrative tasks.

Requirements

  • Excellent written and oral communication skills.
  • Assists with various marketing administrative needs.
  • Performs other duties as assigned.
  • Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university with a concentration in Marketing required (MBA preferred), and four to six years of related work experience required.
  • To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Access, Excel, Outlook, PowerPoint, and Internet navigation and research.
  • A valid driver’s license is required.
  • This position has no supervisory responsibilities.
  • Standard indoor working environment.
  • Occasional long periods of sitting while working at a computer.
  • Position requires regular interaction with employees at all levels of the Firm; and interface with clients and external vendors as necessary.
  • Independent travel requirement: 0 to 10%.
  • 40+ hour standard workweek requirement.

Responsibilities

  • The Marketing Specialist will lead and support a variety of marketing objectives and processes, including webinars, email campaigns, brochures, newsletters, event coordination, copywriting/editing, promotional items, communications, press materials and various administrative duties including PO and invoice processing. The ideal candidate must be willing and able to take initiative, and always anticipate the needs of management and internal clients.
  • Supports Ryan’s webinar channel, working with internal clients and managers to develop and launch the program and supporting promotion. Ability to respond to requests quickly and effectively from internal clients.
  • The main directive of the role is to support the inbound lead qualification and pass of qualified leads to the sales team while supporting other lead generation strategies and activities. The Marketing Specialist will:
  • Connect with leads for one-on-one company profiling, primarily over email and web chat. New leads will come from:
  • Online web forms
  • Website chat
  • Social media
  • Referrals from strategic partners and clients
  • Live events and webinars
  • Lead / Opportunity pass-off to BDs – email, SQL matrix, and notes
  • Set up meetings with clients to complete the initial sales prequalification
  • Manage web contact forms and other various forms identified above
  • Maintain up-to-date knowledge of a selection of new and existing funding programs
  • Research and create a prospect list for new programs and campaigns
  • Support nurture campaigns for abandoned leads
  • Utilize sales and marketing analytics software to track sequences, their progress, and their impact towards the business’ top-line
  • Prequalify the prospects and pass off the sales-qualified leads to the BD team
  • In collaboration with Sales, support reengagement sales strategies and initiatives
  • Set up meetings with clients as part of the re-engagement campaigns and activities
  • Support the research and identification of new funding opportunities for existing clients
  • Lead / Opportunity pass-off to BDs
  • Support Sales And Go-to-market Strategies By Collaborating With The Sales And Marketing Team And The Program Development Team To Identify New Opportunities To Engage And Convert Leads. This Includes Research On Various Programs And Providing Support On The Client Services Administration Process. The Marketing Specialist Will:
  • Test processes and lead generation tactics to continuously evolve, optimize, and improve our approach to cater to leads’ changing needs and interests
  • Work to identify, experiment, and give feedback on new approaches for lead generation
  • Provide backup support to other administrative tasks such as research on new programs, creating email templates for campaigns, entering new contacts and leads from webinars and other events into salesforce and HubSpot
  • Assists with various marketing administrative needs.
  • Performs other duties as assigned.

FAQs

What is the main responsibility of the Marketing Specialist?

The main responsibility of the Marketing Specialist is to support inbound lead qualification and pass qualified leads to the sales team, while also assisting with various lead generation strategies and activities.

What qualifications are required for the position?

A Bachelor’s degree in Marketing or a related field is required, along with four to six years of relevant work experience. An MBA is preferred.

What kind of working environment does this position offer?

The position is primarily in a standard indoor working environment with occasional long periods of sitting while working at a computer.

Are there opportunities for career growth in this role?

Yes, there are exponential career growth opportunities available for the Marketing Specialist at Ryan.

What are the key skills needed for the Marketing Specialist position?

Key skills include excellent written and oral communication, proficiency in Microsoft Office Suite, and the ability to respond quickly and effectively to internal client requests.

Will the Marketing Specialist have any supervisory responsibilities?

No, this position does not have any supervisory responsibilities.

What is the typical workweek for this position?

This position typically requires a 40+ hour standard workweek.

Is travel required for this position?

Independent travel is minimal for this position, requiring 0 to 10% travel.

What are some specific duties the Marketing Specialist will perform?

Duties include supporting webinars, managing inbound lead qualification, conducting client outreach, creating prospect lists, and assisting with marketing administrative needs.

How does Ryan support employee well-being?

Ryan offers a flexible work environment, generous paid time off, and world-class benefits and compensation to support employee well-being.

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Ryan

Liberating our clients from the burden of being overtaxed, freeing their capital to invest, grow, and thrive.

Finance
Industry
1001-5000
Employees
1991
Founded Year

Mission & Purpose

Ryan, an award-winning global tax services and software provider, is the largest Firm in the world dedicated exclusively to business taxes. With global headquarters in Dallas, Texas, the Firm provides an integrated suite of federal, state, local, and international tax services on a multijurisdictional basis, including tax recovery, consulting, advocacy, compliance, and technology services. Ryan is a seven-time recipient of the International Service Excellence Award from the Customer Service Institute of America (CSIA) for its commitment to world-class client service. Empowered by the dynamic myRyan work environment, which is widely recognized as the most innovative in the tax services industry, Ryan’s multidisciplinary team of more than 4,100 professionals and associates serves over 21,000 clients in more than 60 countries, including many of the world’s most prominent Global 5000 companies.