Marketing Specialist: Mid Europe - 12 months Fixed Term Contract

T. Rowe Price

Sep 5

Job
Full-time
Junior Level
Marketing
Frankfurt
Quick Apply

AI generated summary

You should have a bachelor's degree, 2+ years in asset management, fluent German/English, knowledge of investment strategies, strong interpersonal skills, and a motivated, detail-oriented mindset.
You will execute multichannel marketing plans, analyze performance data, manage project deliverables, foster team accountability, and drive client-centric strategies while ensuring compliance.

Requirements

Bachelor's degree or the equivalent combination of education and relevant experience
2+ years of total relevant work experience
Experience working in the asset management field with a focus on Germany and Austria
Working knowledge of wholesale investment strategies and product positioning
Fluent German and English skills required, and excellent written and oral communication skills
Curiosity and knowledge of industry trends, best in practice and competition
A personal drive to impact business results
Strong interpersonal, organisational, and time management skills
Self-motivated, creative, responsible, with excellent attention to detail
Ability to work independently and strategically
Have a sense of urgency and accountability
Team-oriented across country borders

Responsibilities

Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients. Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement. Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners.
Assesses and synthesises key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.
Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance and streamlining of all such repeatable workstreams.
Evaluates competing priorities and delegates work accordingly to skills of self and/or the team according to client needs.
Identifies value-added opportunities and executes new strategies to meet client needs.
Fosters an environment in which team members align actions to create the best possible client experience.
Holds team members accountable to deliver on strategic goals and meet client needs.
Cascades the organisation’s vision and strategy, connecting team plans to overall strategic goals.
Develops plans that integrate resource effectiveness and efficiency into delivery.
Applies commercial knowledge of industry trends, global insights, multicultural views, and market demands to prioritise daily work and operational decisions.
Actively challenges self and others to learn and apply new skills to deliver the strategy.
Can articulate the firm’s strategy and how one’s role relates to achieving the strategy and vision.
Fosters internal culture that values diverse perspectives.
Takes a proactive approach to understand, shape, influence, and manage stakeholder expectations in times of change.
Leads and/or champions change initiatives that impact one or more departments or within own team.
Challenges self and others to identify, learn, and adapt to new ways of working.
Communicates context to support change initiatives that enable strong commitment and alignment of resources.
Fosters a climate and culture that encourages bottom-up innovation.
Coaches, role models, and cascades accountability for achieving results – shows others how to work through problems, not just give the answer.
Prioritises actions and resource allocation to maximise operational efficiency while delivering business results.
Manages projects effectively: establishes budgets, creates thorough plans, mitigates risks, and ensures that financial objectives are met and results are delivered.
Takes personal responsibility for decisions, actions, and failures – and enforces individual accountability.
Sets aggressive goals for self and others and strives for excellence.
Creates forums to facilitate open, constructive dialogue within departments.
Speaks authentically about vision, strategy, and how department goals align to deliver results.
Asks questions to ensure understanding by colleagues and associates.
Solicits inputs and diverse perspectives from associates to inform department operational plans and organisational efficiency.
Confronts problems directly, immediately, and with candor.

FAQs

What is the duration of the contract for this position?

The position is a 12 months Fixed Term Contract.

What qualifications are required for the Marketing Specialist role?

A Bachelor's degree or equivalent combination of education and relevant experience, along with 2+ years of total relevant work experience, is required.

Is fluency in German necessary for this role?

Yes, fluency in German and English is required, along with excellent written and oral communication skills.

What experience is preferred for candidates applying for this position?

Experience working in the asset management field, particularly with a focus on Germany and Austria, is preferred.

Will the candidate need to work with cross-functional teams?

Yes, the candidate will need to partner with cross-functional peers and segment leads in executing multichannel marketing plans.

What specific skills are important for success in this role?

Important skills include strong interpersonal, organizational, and time management skills, creativity, attention to detail, and the ability to work independently and strategically.

Is knowledge of investment strategies important for this position?

Yes, a working knowledge of wholesale investment strategies and product positioning is necessary.

What is the primary goal of the Marketing Specialist role?

The primary goal is to execute all aspects of the go-to-market planning across the intermediary channels in Germany and Austria to increase T. Rowe Price’s brand awareness.

What kind of work environment does T. Rowe Price promote?

T. Rowe Price promotes a collaborative, enterprising, thoughtful, and supportive work environment.

How does T. Rowe Price view diversity, equity, and inclusion?

T. Rowe Price strives for equity and opportunity for all associates, embracing diversity to create a stronger and more productive work environment.

T. Rowe Price

Finance

Industry

5001-10,000

Employees

1937

Founded Year

Mission & Purpose

T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on—now, and over the long term. Headquartered in Baltimore, Maryland, we provide an array of mutual funds, subadvisory services, separate account management, recordkeeping, and related services for individuals, advisors, institutions, and retirement plan sponsors. At T. Rowe Price, we believe in strategic investing. It has guided how we do business for more than 80 years, and it’s driven by independent thinking and rigorous research. So our clients can be confident that we’ll strive to select the right investments as we help them achieve their objectives. Strategic investing means that we don’t stop at surface level analysis. Instead, we go beyond the numbers. Our investment professionals travel the world, visiting the companies they evaluate. It’s this passion for exploration and understanding that has helped inform better decision-making and prudent risk management for our clients since its founding by Thomas Rowe Price Jr. in 1937.