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Product Marketing Manager

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Limerick
  • Quick Apply

AI generated summary

  • You need a B.S. in Electrical Engineering, 10+ years in the industry, 5+ in Product Marketing, revenue development experience, and strong collaboration skills. Automotive and green energy experience preferred.
  • You will analyze markets, identify business opportunities, support sales with collateral, engage customers, create content, manage marketing campaigns, and contribute to product roadmaps.

Requirements

  • Educational Background: Bachelor’s degree in Electrical Engineering; M.S. EE and/or MBA preferred.
  • Industry Experience: Minimum of 10+ years of industry experience, preferably with a background in silicon development or electronics systems design.
  • Product Marketing: At least 5+ years of experience in Product Marketing.
  • Revenue Development: Proven experience in developing and capturing revenue in emerging automotive and industrial energy markets.
  • Collaboration Agreements: Experience in creating JDAs, LOIs, and other collaboration agreements.
  • Technical Background: System design or applications background is desirable.
  • Leadership: Demonstrated success in leading cross-functional teams using indirect management skills.
  • Green Energy: Prior work experience in hydrogen green energy is preferred.
  • Automotive Experience: Experience at automotive Tier-1 or OEM is a plus.
  • Skills: Motivated, results-oriented, and creative problem solver with excellent writing, presentation, and overall communication skills.
  • Adaptability: Willingness and ability to quickly learn new concepts.
  • Risk-Taking: Comfortable taking calculated risks.

Responsibilities

  • Market Analysis & Segmentation: Conduct thorough market analysis and segmentation of emerging markets, including TAM/SAM/SOM, using market reports, direct customer feedback, and insights from field experts.
  • Business Development: Identify and create new business opportunities in emerging applications such as green hydrogen.
  • Collaboration with Engineers: Work closely with Applications and System Applications Engineers to understand system requirements, identify gaps in the ecosystem, and highlight the value ADI can provide.
  • Sales Support: Provide comprehensive support to the worldwide sales team with collateral material, product presentations, training, pricing, quoting, and competitive analysis.
  • Customer Interaction: Engage directly with the field and customers to ensure high levels of support and success in securing new opportunities.
  • Product Understanding: Develop a deep understanding of product benefits for end applications and technical specifications, differentiating from the competition.
  • Content Creation: Write press releases and promotional literature for publication.
  • Marketing Campaigns: Manage strategic marketing campaigns to drive product success in vertical markets.
  • Product Roadmaps: Participate in product definition and roadmap development.
  • Customer Visits: Conduct customer visits to identify market needs and future product directions.

FAQs

What is the primary focus of the Product Marketing Manager position at Analog Devices?

The primary focus of the Product Marketing Manager position is to drive innovation and business development within the Electric Vehicle market, shaping ADI’s strategic roadmap for next-generation products.

What qualifications are required for the Product Marketing Manager role?

A Bachelor’s degree in Electrical Engineering is required, with an M.S. in EE and/or an MBA preferred. Additionally, a minimum of 10 years of industry experience and at least 5 years in Product Marketing are required.

Is previous experience in the automotive industry necessary for this position?

While not mandatory, experience in the automotive sector, particularly with Tier-1 suppliers or OEMs, is considered a plus.

What kind of skills are preferred for candidates applying for this role?

Candidates should possess excellent writing, presentation, and communication skills, be motivated and results-oriented, and demonstrate creative problem-solving abilities. Adaptability and comfort with calculated risks are also important.

Will there be opportunities for direct customer interaction in this role?

Yes, the position involves engaging directly with customers and the field to ensure high levels of support and success in securing new business opportunities.

What type of travel is expected for this role?

Required travel is approximately 25% of the time.

What type of person is the team looking for in a Business Development Marketing Manager?

The team is seeking a dynamic and experienced individual who is motivated, innovative, and able to drive impactful work in the rapidly growing Electric Vehicle market.

Are there specific areas of knowledge that are beneficial for this position?

Yes, prior work experience in green energy, particularly hydrogen, is preferred, and a technical background in systems design or applications is desirable.

What kind of work environment does ADI promote?

ADI promotes a collaborative environment where team members work together passionately to make a difference in the industry, particularly at the forefront of the Electric Vehicle revolution.

Are there equal opportunity employment practices at ADI?

Yes, Analog Devices is an equal opportunity employer and fosters a culture where everyone has an opportunity to succeed regardless of various protected characteristics.

Global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge

Manufacturing & Electronics
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $12 billion in FY22 and approximately 25,000 people globally working alongside 125,000 global customers, ADI ensures today’s innovators stay Ahead of What’s Possible.