FAQs
What is the location of the job?
The job is located at Rötelstraße 36, 74172 Neckarsulm, Germany.
What is the primary focus of the Senior Expert Digital Marketing Analytics & Onsite Optimization role?
The primary focus is to support the team in identifying optimization levers for onsite performance across retail and e-commerce in over 30 countries.
What kind of experience is required for this position?
A candidate should have several years of relevant professional experience in B2C Digital Analytics and Conversion Optimization.
What educational background is preferred for this role?
A successfully completed degree with a focus on Business Administration or Business Informatics is preferred.
What technical skills are needed for this position?
Candidates should possess excellent SQL skills, experience in analyzing and visualizing data using Looker Reports, Google Analytics, and MicroStrategy (or similar BI tools), as well as a solid command of Excel, PowerPoint, Atlassian, and SharePoint.
What language skills are required for this role?
Verhandlungssichere Deutsch- und Englischkenntnisse (at least C1 level) are required.
Does Lidl provide any support for personal and professional development?
Yes, Lidl offers targeted development programs and management training at the headquarters, along with a comprehensive onboarding program.
Is there a structured training or mentorship program in place for new hires?
Yes, there is an onboarding program to prepare new hires for their tasks, and a personal mentor will assist them in adapting to their job and the organization.
Can employees use company vehicles for personal use?
Yes, employees are provided a neutral company car that can also be used for private purposes.
What is the company culture like at Lidl?
Lidl promotes an open, authentic, and appreciative culture, with a strong emphasis on teamwork, personal responsibility, and communication at eye level.