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Social Media Coordinator, Retail

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Customer Relations
    Marketing
  • Atlanta

AI generated summary

  • You must love sports and live entertainment, engage meaningfully with guests, be knowledgeable about the Hawks, and contribute positively to a dynamic team. Hard work and celebration are key!
  • You will manage the Instagram account, create content, coordinate with marketing, execute promotions, ensure consistent messaging, track campaign performance, and explore innovative fan engagement strategies.

Requirements

  • In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
  • An enthusiastic lover of sports, live entertainment, and people.
  • You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests.
  • You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena.
  • You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team.
  • Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.

Responsibilities

  • Operates the Hawks Shop Instagram, @atlhawksshop, in creating branded content, engaging with audience, and staying atop of the latest trends for relevancy
  • Handles communication with marketing department to provide campaign assets, timeline, and proper messaging
  • Responsible for the execution of all product launches and promotions across marketing channels
  • Ensure that digital and retail messaging is consistent across all platforms to drive traffic and brand awareness
  • Develop a consistent Instagram posting schedule considering customer engagement and metrics
  • Photograph product lay downs to produce web ready images for hawksshop.com
  • Track and analyze the performance of marketing campaigns, providing reports, and insights to measure success and identify areas for improvement
  • Research ways to connect with fans through innovative strategies that align with the Hawks Shop brand

FAQs

What qualifications are required for the Social Media Coordinator position?

While specific qualifications are not listed, a passion for sports and live entertainment, strong communication skills, and experience with social media management would be beneficial.

What are my main responsibilities in this role?

Your main responsibilities include operating the Hawks Shop Instagram, creating branded content, communicating with the marketing department, executing product launches and promotions, ensuring consistent messaging across platforms, developing a posting schedule, photographing products, tracking campaign performance, and researching innovative fan engagement strategies.

Is experience in retail marketing required?

Experience in retail marketing is preferred as the role involves organizing and implementing marketing strategies to enhance customer experience and increase sales.

Will I be working with a team?

Yes, you will be part of an exciting and dynamic team, working closely with the Director of Retail Design & E-commerce and the marketing department.

How does the organization define success for this position?

Success is measured by the ability to drive traffic, enhance customer experience, increase sales, and effectively engage with fans through social media channels.

Are there opportunities for professional development in this role?

While the job description does not explicitly mention professional development, being part of a dynamic team in a fast-paced environment often provides opportunities for growth and learning.

What is the work environment like?

The work environment is fast-paced and dynamic, focusing on live sports and entertainment, with an emphasis on creating memorable experiences for guests.

Do we have a diverse workplace?

Yes, we are an equal opportunity employer and value diversity, considering all qualified applicants without regard to protected classes.

What is the primary social media platform I will be managing?

The primary social media platform you will be managing is Instagram, specifically the Hawks Shop account, @atlhawksshop.

How important is content creation for this role?

Content creation is a crucial aspect of this role, as you will be responsible for creating engaging and branded content to connect with the audience effectively.

#TrueToAtlanta

Entertainment & Media
Industry
201-500
Employees
1968
Founded Year

Mission & Purpose

Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League).