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Sr Political National Sales Support Specialist

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Spectrum

1mo ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Bethesda

AI generated summary

  • You must possess strong English communication skills, Excel proficiency, media knowledge, a detail-oriented mindset, and 4+ years in media/advertising roles, with experience in digital marketing and research tools.
  • You will mentor teams, oversee campaign execution, manage accounts, ensure effective inventory use, train staff, analyze revenue data, support sales with reporting, and engage with clients as needed.

Requirements

  • Ability to read, write, speak and understand English
  • Ability to multi-task and prioritize workload based on sales team’s needs and internal deadlines
  • Computer software skills including MS Office, primarily Excel, at a minimum is required
  • Proven track record writing effective reports and business correspondence
  • Experience effectively communicating in written and verbal form to both internal and external individuals.
  • Experience communicating and interacting with external clients in a sales or related role
  • Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
  • Familiar with writing rationales and/or agency POVs (“Point of Views”)
  • Clear knowledge of media terms as well as media formulas & calculation
  • Team-oriented and ability to work with different personalities
  • Cooperative and helpful outlook
  • Detail-oriented, organized, analytical-minded and eager to learn
  • Needs to be able to adapt to change
  • Bachelor's degree or one to two years related experience and/or training; or equivalent combination of education and experience
  • Experience in an Advertising Agency, Media, and/or Advertising Sales team - 4+
  • Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies - 1+
  • Prior experience as National Sales Support Specialist, Account Coordinator, Account Planner, or related Media background (Ad agency, Media etc.) - 1+
  • Experience in Media Sales or as a Media Buyer – 3+
  • Experience in software similar to Charter's sales support packages
  • Experience and in-depth knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore

Responsibilities

  • Operate in a lead role, as mentor and escalation point of contact, to Spectrum Reach internal cross-functional teams and Ampersand, on all national and field political business.
  • Oversee execution of linear and digital campaigns from beginning to end. Monitor campaigns for any needed changes (and related make goods) by liaising with the Political Sales Team, National and Local Sales teams, Operations and Ampersand.
  • Under broader supervision, responsible for account management for the Political team, for the markets they are responsible for, in partnership with the respective Political Sales leader.
  • Work cross functionally with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately and provide guidance to Ampersand when necessary especially as it relates to high profile programming avails and overall inventory management.
  • Develop and deliver training to internal cross-functional teams, including presentations and other supporting documentation that outlines workflows and best practices.
  • Utilize data on a daily and weekly basis to identify clients with large revenue discrepancies and ensure lost revenue is recouped as quickly as possible.
  • Support Political Sales team with reporting and aid in presentation materials for internal and external meetings and events.
  • May have contact with Clients at discretion of Political team.
  • Perform other duties as requested by manager.

FAQs

What is the role of the Sr Political National Sales Support Specialist at Spectrum Reach?

The role involves translating customer advertising objectives into effective ad schedules, maximizing multiscreen solutions for the political sales team, and ensuring the execution and monitoring of campaigns.

What qualifications are required for this position?

A Bachelor's degree or one to two years of related experience and/or training, along with experience in advertising or media sales of 4+ years, and familiarity with digital marketing and campaign development.

Is there an opportunity for growth within the company?

Yes, employees have opportunities to build careers within Spectrum Reach, and the company offers a comprehensive pay and benefits package to support career development.

What skills are important for this position?

Effective communication skills, attention to detail, proficiency in MS Office (especially Excel), ability to adapt to change, and strong analytical skills are important for this position.

Will I be involved in client interactions?

Yes, you may have contact with clients at the discretion of the Political Sales team.

What kind of training will I be responsible for?

You will develop and deliver training to internal cross-functional teams, including presentations and supporting documentation outlining workflows and best practices.

What is the salary range for this position?

The base pay for this position generally ranges from $66,500.00 to $106,300.00, depending on skills, qualifications, experience, and location.

Are there any preferred experiences for this role?

Yes, preferred experiences include 3+ years in Media Sales or as a Media Buyer, experience with Charter’s sales support packages, and in-depth knowledge of research databases and tools like Nielsen or comScore.

How is this position related to the political sales team?

The Sr Political National Sales Support Specialist supports the political sales team by managing accounts, monitoring campaign performance, and assisting with reporting and presentations to meet client marketing goals.

What is the company’s stance on diversity and inclusion?

Spectrum Reach is committed to building a workforce that reflects the communities it serves and provides equal opportunities for employment and advancement, supporting an inclusive culture.

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Spectrum

Telecommunications
Industry
10,001+
Employees

Mission & Purpose

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals.

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