Logo of Huzzle

Home

Matches

Explore

Manage

Find 57,000+ jobs, internships & events from 6,000+ top companies on Huzzle using AI

CRM, Campaign & Lead Management Section manager

image

Nissan Motor Corporation

1mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Amsterdam
  • Quick Apply

AI generated summary

  • You need a relevant degree, CRM management experience, data analysis skills, attention to detail, knowledge of data privacy, leadership abilities, and fluency in English plus one local language.
  • You will manage lead campaigns, oversee CRM data integrity, analyze customer insights, ensure compliance, and collaborate with teams to enhance customer satisfaction and retention strategies.

Requirements

  • Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field.
  • Proven experience in CRM management, data analysis & project management or a similar role.
  • Proficiency in CRM systems (e.g., Adobe Campaign, Salesforce Marketing Cloud, Microsoft Dynamics) and data analytics tools is a plus.
  • Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
  • Excellent attention to detail and a high level of accuracy in data management.
  • Solid understanding of data privacy and protection regulations (e.g., GDPR).
  • Effective communication and interpersonal skills to collaborate with diverse stakeholders.
  • Proactive and self-motivated with the ability to prioritize tasks and work independently.
  • Leadership abilities to manage a team and collaborate effectively with internal and external stakeholders.
  • Ability to manage complex Project with proactivity, commitment and strong communication skills to convince and federate all stakeholders.
  • Fluency in English and fluency in one of local languages of the RBU: French, (or) Dutch, (or) Danish (or) Norwegian is highly desirable.

Responsibilities

  • Coordinate with marketing teams with the objective to boost collection of leads in order to achieve COT ambitions.
  • Coordinate with AS team to achieve Parts TO and customer Retention objectives (is this under Lead Mgmt or CRM: winter or summer campaign, for instance or extended warranty or any promotional AS campaigns).
  • Set up and monitor lead management campaigns.
  • Coordinate with cross-functional teams (Sales, After Sales, marketing, dealers, etc.) on lead management requirements.
  • Setup and follow efficient monitoring to track performance of implemented strategies.
  • Oversee the CRM system and ensure data integrity, accuracy, and consistency.
  • Implement a fully integrated customer centric contact strategy for sales and AS to ensure a seamless customer journey and maximize customer conquest and retention.
  • Monitor and analyze customer data, identifying trends and opportunities for improvement.
  • Develop and implement CRM strategies to enhance customer satisfaction, loyalty, and retention.
  • Collaborate with internal stakeholders to align CRM activities with business objectives and campaigns.
  • Implementation of the My NISSAN relationship program (Nissan Digital Customer Account).
  • Conduct data analysis to extract meaningful insights and provide actionable recommendations.
  • Prepare regular reports and dashboards to track CRM performance metrics and KPIs.
  • Identify areas for improvement based on data analysis and propose actionable solutions.
  • Assist in forecasting and budgeting processes related to CRM and data initiatives.
  • Ensure the accuracy, completeness, and consistency of customer data.
  • Perform data cleansing and validation processes to maintain high data quality standards.
  • Data privacy (GDPR) business part: Stay updated on data protection regulations and ensure compliance in data management practices.
  • Continuously monitor data entry processes and provide training to improve data capture accuracy.
  • Designing, implementing, and optimizing strategies that enhance customer satisfaction and loyalty throughout the customer lifecycle. Bridging the gap between customer expectations and the company's service delivery, ensuring a seamless and personalized experience.
  • Ensuring capacity to measure and monitor customer satisfaction.
  • Collaborate with the sales, after sales and marketing teams to align CRM initiatives with their strategies.
  • Support the implementation of CRM campaigns, including customer segmentation and targeting.
  • Work closely with IT teams to troubleshoot technical issues related to CRM and data management.
  • Provide training and guidance to internal stakeholders on CRM best practices and processes.
  • Collaborate with Care team to measure and monitor customer success and satisfaction, and collect feedbacks.

FAQs

What is the primary responsibility of the CRM, Campaign & Lead Management Section Manager?

The primary responsibility is to manage customer relationship management (CRM) activities, maintain and optimize customer databases, implement data-driven strategies, and support sales and marketing teams in achieving their objectives.

What qualifications are required for this position?

A Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field is required, along with proven experience in CRM management, data analysis, and project management.

Which CRM systems should candidates be proficient in?

Candidates should have proficiency in CRM systems such as Adobe Campaign, Salesforce Marketing Cloud, or Microsoft Dynamics, along with data analytics tools.

Is knowledge of data privacy regulations important for this role?

Yes, a solid understanding of data privacy and protection regulations, including GDPR, is essential for this position.

How does this role contribute to customer satisfaction?

The role involves designing and implementing strategies to enhance customer satisfaction and loyalty throughout the customer lifecycle, ensuring a seamless and personalized experience.

Will I be working with cross-functional teams?

Yes, collaboration with sales, after sales, marketing, and IT teams is a crucial part of the job to align CRM initiatives with business strategies.

What skills are important for success in this position?

Strong analytical skills, attention to detail, effective communication and interpersonal skills, leadership abilities, and proficiency in managing complex projects are important for success in this role.

Is fluency in local languages necessary for this position?

Fluency in English is required, and fluency in one of the local languages of the RBU, such as French, Dutch, Danish, or Norwegian, is highly desirable.

What is the company’s stance on Diversity, Equity, and Inclusion?

Nissan is committed to promoting Diversity, Equity, and Inclusion, establishing trust-based relationships, and empowering employees to bring their best, most authentic selves to work.

Where is this position located?

This position is located in Amsterdam, Netherlands.

image

Nissan Motor Corporation

Driving innovation to enrich people’s lives.

Automotive
Industry
10,001+
Employees
1933
Founded Year

Mission & Purpose

Nissan is a renowned automotive manufacturer with a global presence, known for producing a wide range of vehicles including cars, trucks, and electric vehicles. With a focus on innovation, Nissan strives to deliver exceptional performance, cutting-edge technology, and sustainable mobility solutions. Their ultimate mission is to enrich people's lives by providing reliable and high-quality vehicles that cater to diverse customer needs and preferences. Nissan's purpose is to shape the future of mobility, embracing electric and autonomous technologies, while prioritising safety, environmental sustainability, and customer satisfaction. Through continuous research, development, and collaboration, Nissan is committed to creating a sustainable and connected automotive ecosystem that enhances the driving experience and contributes to a more sustainable world.

OpportunitiesView all