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Local Platforms Content Management Coordinator

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Nissan Motor Corporation

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Amsterdam
  • Quick Apply

AI generated summary

  • You must have strong content management expertise, project management skills, analytical abilities, attention to detail, digital marketing experience, and fluency in English plus a regional language.
  • You will adapt and manage localized content, ensure digital accuracy, collaborate on campaigns, analyze metrics, optimize user experience, and maintain compliance while auditing platforms regularly.

Requirements

  • • Content Management Expertise: Strong experience in managing and localizing digital content across multiple platforms.
  • • Customer-Centric Mindset: Deep understanding of customer needs and the ability to translate feedback into actionable content updates.
  • • Project Management: Ability to manage multiple projects and deadlines while ensuring high-quality execution.
  • • Collaborative Approach: Strong interpersonal skills to work effectively with central teams, local stakeholders, and external partners.
  • • Analytical Skills: Proficiency in analyzing customer satisfaction data and platform performance metrics to drive improvements.
  • • Attention to Detail: Meticulous approach to ensuring accuracy, relevance, and compliance of all content.
  • • Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience).
  • • Proven experience in digital marketing, preferably in the automotive sector.
  • • In-depth knowledge in digital marketing channels, platforms, tools and best practices.
  • • Knowledge of content management systems (CMS) and digital platform management.
  • • Familiarity with customer feedback tools and analytics platforms (e.g., Google Analytics).
  • • Familiarity with automotive industry trends and consumer behavior in the digital space.
  • • Proficiency in using web analytics tools and content management systems.
  • • Strong analytical skills and the ability to interpret data to drive actionable insights.
  • • Excellent communication, interpersonal, and project management skills.
  • • Creative thinking and problem-solving abilities in a fast-paced environment.
  • • Fluent in English and at least one of the native languages of the region (French, Dutch, Danish, Norwegian, Swedish).

Responsibilities

  • Adapt and implement centrally provided content to ensure alignment with local market needs, including product and service information.
  • Develop and manage specific local content for national sales and after-sales campaigns, ensuring relevance and consistency.
  • Ensure all content on digital platforms, including national websites, dealer websites (if applicable), and apps, is accurate, up-to-date, and customer-focused.
  • Work closely with central content teams to ensure timely delivery and implementation of updates.
  • Collaborate with local sales, marketing, and after-sales teams to create and align custom content for campaigns.
  • Coordinate with external partners, including web development agencies and app providers, to implement content updates efficiently.
  • Analyze customer satisfaction metrics and feedback related to digital platforms.
  • Identify areas for improvement and implement content optimizations to enhance the user experience.
  • Monitor platform performance and recommend updates or changes to meet evolving customer expectations.
  • Ensure all content meets brand guidelines, local regulations, and legal compliance requirements.
  • Regularly audit digital platforms for consistency, accuracy, and performance.
  • FMI management of Content update.

FAQs

What is the primary responsibility of the Local Platforms Content Management Coordinator?

The primary responsibility is to oversee the localization, adaptation, and management of content across various digital platforms for the newly created RBU in the Netherlands, Belgium, Denmark, Norway, and Sweden.

What qualifications are required for this position?

A Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience) is required, along with proven experience in digital marketing, preferably in the automotive sector.

Is experience with content management systems necessary for this role?

Yes, familiarity with content management systems (CMS) is crucial for managing and localizing digital content across multiple platforms.

What languages should candidates be fluent in?

Candidates should be fluent in English and at least one of the native languages of the region, which includes French, Dutch, Danish, Norwegian, or Swedish.

Will I have the opportunity to collaborate with other teams?

Yes, collaboration is a key aspect of the role, and you will work closely with central content teams, local sales, marketing, and after-sales teams, as well as external partners.

How does Nissan prioritize customer feedback in this role?

The coordinator will analyze customer satisfaction metrics and feedback related to digital platforms, identify areas for improvement, and implement content optimizations to enhance the user experience.

What tools or platforms might I need to be familiar with for this position?

Familiarity with customer feedback tools, analytics platforms (such as Google Analytics), and proficiency in using web analytics tools and content management systems are recommended.

What are the key skills needed for success in this job?

Key skills include content management expertise, project management, analytical skills, attention to detail, and excellent communication and interpersonal skills.

Are there opportunities for career growth within Nissan?

Yes, joining the RBU team provides opportunities to make a significant impact on marketing initiatives and contribute to the success of the organization, which can lead to further career advancement.

What is the work environment like at Nissan?

Nissan promotes a diverse, equitable, and inclusive work environment that values the well-being of its employees and encourages them to bring their authentic selves to work.

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Nissan Motor Corporation

Driving innovation to enrich people’s lives.

Automotive
Industry
10,001+
Employees
1933
Founded Year

Mission & Purpose

Nissan is a renowned automotive manufacturer with a global presence, known for producing a wide range of vehicles including cars, trucks, and electric vehicles. With a focus on innovation, Nissan strives to deliver exceptional performance, cutting-edge technology, and sustainable mobility solutions. Their ultimate mission is to enrich people's lives by providing reliable and high-quality vehicles that cater to diverse customer needs and preferences. Nissan's purpose is to shape the future of mobility, embracing electric and autonomous technologies, while prioritising safety, environmental sustainability, and customer satisfaction. Through continuous research, development, and collaboration, Nissan is committed to creating a sustainable and connected automotive ecosystem that enhances the driving experience and contributes to a more sustainable world.

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