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Field Marketing Manager, Northern Europe, Public Cloud.

  • Job
    Full-time
    Senior Level
  • Marketing
    IT & Cybersecurity
  • Amsterdam
  • Quick Apply

AI generated summary

  • You need 8+ years in field marketing, cloud knowledge, proven results, creative problem-solving, content development, program management, fluency in English, and proficiency in Salesforce, Hubspot, and analytics tools.
  • You will plan marketing strategies, execute campaigns, manage C-Level relationships, create content, collaborate with sales, and report on results to drive awareness and lead generation.

Requirements

  • Experience: At least 8 years of field marketing experience, preferably in the cloud services industry.
  • Industry Knowledge: Strong understanding of cloud technologies and services, and customer needs within the cloud sector.
  • Track Record: Proven ability to achieve significant marketing results.
  • Creative Thinking: Empathetic and creative mindset with the capability to think outside the box to solve problems and/or address opportunities.
  • Content Development: Experienced in developing compelling content and messaging.
  • Program Management: End-to-end management of marketing programs, from ideation through execution and outcome measurement.
  • Language Skills: Fluent in English.
  • Technical Skills: Experience with Salesforce, Hubspot, Google Analytics or similar tools, including the use of GenAI technologies.
  • Teamwork: Excellent team player with strong end-to-end thinking and collaborative skills.

Responsibilities

  • Marketing Planning: Develop and execute a detailed marketing plan that aligns with sales objectives and regional goals, including budget planning and marketing mix strategies.
  • Hyperscaler Collaboration: Coordinate with major hyperscalers and the alliance team to create sub-marketing plans that leverage available marketing funds and resources.
  • Target Audience Segmentation: Define a segmented target audience for each campaign to better align messaging.
  • Content Creation & Messaging: Generate and leverage global content to support marketing programs across the marketing funnel (tofu, mofu, bofu) and relevant channels. Utilize input from local and global subject matter experts (SMEs) to create relevant and engaging content.
  • C-Level Relationship: Manage and expand C-Level relationships specifically for the Northern Europe (NE) sub-region.
  • Marketing Campaign Execution: Oversee and drive the implementation of diverse marketing activities ensuring compliance with brand guidelines and achieving optimal awareness and pipeline generation outcomes.
  • Work with the Integrated Marketing team and local agencies, as approved, to execute plans.
  • Drive digital marketing/social media campaigns and maintain any relevant website content.
  • Plan and execute events with central event team support to ensure memorable customer experiences and generate demand.
  • Lead Account-Based Marketing campaigns closely aligned with sales strategies.
  • Manage lead generation, lead distribution, and lead tracking using Salesforce, Marketing tools and hyperscaler portals.
  • Marketing Results: Document and report on the execution and results of marketing plans, internally and to hyperscalers (for the joint activities) to demonstrate ROI and achievement against KPIs for campaigns and programs.
  • Collaboration and Communication: Regularly interact with regional peers and the global team to share and adopt successful marketing practices.
  • Sales Alignment: Maintain a close working relationship and regularly communicate with the regional sales team to ensure marketing strategies effectively support sales objectives.

FAQs

What is the primary responsibility of the Field Marketing Manager for Northern Europe?

The primary responsibility is to develop and implement comprehensive marketing strategies that support regional sales objectives in alignment with global goals.

What level of experience is required for this position?

A minimum of 8 years of field marketing experience, preferably in the cloud services industry, is required.

What types of cloud services will I need to understand for this role?

A strong understanding of cloud technologies and services, as well as customer needs within the cloud sector, is essential.

Will I be required to collaborate with other teams?

Yes, collaboration with major hyperscalers, the alliance team, the regional sales team, and the global marketing team is a key part of the role.

What skills are essential for content creation in this position?

Experience in developing compelling content and messaging, along with excellent writing and organizational skills, is essential for this role.

What tools and technologies should I be familiar with?

Familiarity with Salesforce, Hubspot, Google Analytics, or similar tools, as well as GenAI technologies, is required.

How is success measured in this role?

Success is measured through the documentation and reporting of marketing plan execution and results, demonstrating ROI and achievement against KPIs for campaigns and programs.

Is there a focus on specific marketing strategies?

Yes, the role includes overseeing diverse marketing activities, driving digital marketing and social media campaigns, and managing Account-Based Marketing campaigns closely aligned with sales strategies.

What language skills are required for this role?

Fluency in English is required for effective communication in this role.

What is the company culture like at Rackspace Technology?

The company culture values collaboration, innovation, and excellence, with a focus on putting the customer first.

Realize the full value of the cloud.

Technology
Industry
5001-10,000
Employees
1998
Founded Year

Mission & Purpose

Rackspace is a leading managed cloud computing company that provides a range of services to help businesses manage their cloud infrastructure and applications. They offer services such as cloud hosting, managed services, data analytics, and security solutions. Rackspace's ultimate mission is to be the trusted partner for businesses navigating the complex world of cloud computing, offering expertise and support to maximise the benefits of cloud technology. Their purpose is to empower businesses to succeed in the digital age by providing reliable and scalable cloud solutions that enhance agility, performance, and security. Rackspace aims to simplify the cloud journey for their clients, enabling them to focus on their core business while leveraging the power of the cloud to drive innovation and achieve their strategic goals.

Culture & Values

  • Excellence

    We are an accountable, disciplined, high-performing company with proven results

  • Customer-driven

    We are proactive, collaborative and committed to success for our customers.

  • Expertise

    Rackers are passionate learners who are embedded in our customers’ businesses to provide unbiased solutions.

  • Agility

    We adopt new technologies and evolve services to meet customers where they are in their journey.

  • Compassion

    We’re one team doing the right thing for our customers, communities and each other.

Benefits

  • The foundation

    Health coverage and retirement/pension plans

  • Take the time

    Enjoy generous time off and paid corporate holidays

  • Be well

    Stay active with gym memberships, health & wellness challenges, and quarterly team outings

  • Family planning

    Support your newest addition with paid maternity, paternity, and adoption leave

  • Flexible working

    For some roles, working remotely or flexibly is an option