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Integrated Marketing Specialist

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Knix

2mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need 3-4 years in marketing, strong organizational and communication skills, a proactive mindset, agility in fast-paced settings, and a passion for the brand and its mission.
  • You will plan and execute integrated marketing campaigns, maintain the omni-consumer calendar, collaborate with teams, analyze campaign performance, and stay updated on industry trends.

Requirements

  • 3-4 years of experience in a marketing, campaign coordination, or related role, ideally within the retail or eCommerce space
  • Detail-oriented, organized, and able to manage multiple projects simultaneously
  • Excellent communication skills and a collaborative spirit, with experience working across teams
  • Highly proactive, with the ability to anticipate needs and take initiative
  • Thrive in fast-paced environments, demonstrating agility in navigating ambiguity and adapting to changing priorities with ease
  • Results-driven mindset and comfortable analyzing campaign performance metrics to optimize strategies
  • Passionate about the Knix brand and excited to contribute to its mission and continued growth

Responsibilities

  • Assist in the planning and execution of integrated marketing campaigns, ensuring alignment across customer touch points, including digital, social, email, influencer, partnerships, and in-store
  • Maintain the omni-consumer calendar, overseeing the scheduling and execution of campaigns and launches to ensure coordinated and timely delivery across platforms
  • Support the development of campaign briefs and collaborate with creative teams to ensure assets are delivered on time and in line with the brand vision
  • Partner with channel owners (paid media, social, email, etc.) to ensure campaign messaging and timing are consistent and impactful across platforms
  • Coordinate timelines, deliverables, and assets for campaigns, keeping cross-functional teams informed of key milestones
  • Lead campaign analyses by tracking performance metrics and generating reports to evaluate success, uncover opportunities, and inform future strategies
  • Assist with long-range planning in collaboration with the merchandising team to align marketing strategies with product roadmap and seasonal trends
  • Stay informed about industry trends, competitors, and cultural moments to identify new opportunities for innovative campaigns
  • Cultivate strong relationships across internal teams to ensure efficient and collaborative execution of marketing initiatives

FAQs

What is the primary role of the Integrated Marketing Specialist at Knix?

The primary role involves supporting and executing cross-channel marketing campaigns, coordinating strategies, ensuring seamless execution, and driving measurable results that align with Knix’s broader business goals.

How many years of experience are required for this position?

The position requires 3-4 years of experience in a marketing, campaign coordination, or related role, ideally within the retail or eCommerce space.

What kind of work environment can I expect at Knix?

You can expect a dynamic, fast-paced work environment that emphasizes collaboration, creativity, and a commitment to the brand's mission.

Will I be working alone or as part of a team?

You will be working closely with cross-functional teams, including creative, merchandising, paid media, retention, retail, site merch, and brand teams to bring campaigns to life.

What are the key qualifications for the Integrated Marketing Specialist role?

Key qualifications include being detail-oriented, organized, possessing excellent communication skills, being highly proactive, and having a results-driven mindset.

Is there a focus on inclusion and diversity in the hiring process at Knix?

Yes, Knix celebrates an inclusive work environment and welcomes candidates from diverse backgrounds and perspectives.

What types of campaigns will I assist with in this role?

You will assist with integrated marketing campaigns across various channels, including digital, social, email, influencer partnerships, and in-store marketing.

Are there opportunities for growth in this position?

Yes, this role presents a great opportunity for growth and development within a fast-moving environment.

How does Knix define success for its marketing campaigns?

Success is defined by tracking performance metrics, generating reports, evaluating outcomes, uncovering opportunities, and informing future strategies.

Will I be involved in long-range planning for marketing strategies?

Yes, you will assist with long-range planning in collaboration with the merchandising team to align marketing strategies with the product roadmap and seasonal trends.

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Knix

We are an intimate apparel brand on a mission to inspire you to live unapologetically free.

Retail & Consumer Goods
Industry
201-500
Employees
2013
Founded Year

Mission & Purpose

Knix is a direct-to-consumer brand specializing in innovative, comfortable, and inclusive intimate apparel designed to empower people of all shapes, sizes, and stages of life. Their mission is to create products that make women feel comfortable in their own skin by providing high-quality, versatile, and leakproof underwear, bras, and activewear. Knix focuses on breaking down barriers, promoting body positivity, and inspiring confidence through functional and fashionable designs that cater to everyday needs.

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