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Jr. Marketing Manager (m/f/d)

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Abbott

1mo ago

  • Job
    Full-time
    Entry, Junior & Mid Level
  • Customer Relations
    Marketing
  • Cologne

AI generated summary

  • You need a university degree in Marketing/Biology, marketing experience in pharma, strong communication skills, digital marketing knowledge, and fluency in German and English.
  • You will manage marketing communications, collaborate across functions, optimize strategies, collect insights, tailor materials, execute plans, and analyze market trends for effective sales.

Requirements

  • University degree in Marketing, Business, and/or Biological Science or related field. MBA or other Masters preferred. Knowledge of all aspects of marketing communications methods and techniques.
  • Familiarity with pharmaceutical, medical device or diagnostic industry practices and ideally has familiarity with market(s) relevant to product line.
  • Team builder. Knows how to set up two–way communication and collaboration with regional marketing teams and with cross-functional teams to get business results.
  • Ability of working in a fast-paced, matrixed organization that needs to react quickly to changing market demands.
  • Strong competencies in modern marketing techniques (e.g. digital), marketing analysis and dealing with scientific content.
  • Ability to manage multiple tasks and projects with success in promoting products.
  • High level of comfort with interpreting and communicating complex technical information including statistics and clinical concepts.
  • Ability to communicate effectively with all levels throughout the organization.
  • User knowledge of MS Office programs.
  • Fluent in German and English.

Responsibilities

  • Marketing and marketing communications
  • Networking and stakeholder management is required across a range of functions within the Commercial Organisation and beyond. They are also the key contact points for GBS and other partner roles relevant for market success.
  • Liaison with Market Access, GBS, Medical Affairs, Sales Operations etc. to ensure strategy and operations are optimized to ensure maximum salesforce effectiveness.
  • Work with relevant functions to ensure alignment with our business goals.
  • Amend & adapt any current country practice to deliver aligned corporate, EMEA and country priorities and strategic approaches.
  • Ensure all activities are planned and executed through processes which are 100% compliant with Abbott policies and procedures.
  • Gain deep understanding of customers’ product utilization, needs and insights and connect to relevant stakeholders / KOL to drive POC adoption.
  • Establish cluster and/or country customer insights. Collect customer feedback and suggest improvements to the EMEA Leadership Team.
  • Collaborate with the European network of product experts, driving commercial success.
  • Collaborate with the Sales Force in field.
  • Tailor to country need and execute GBU/ EMEA marketing and sales materials, consistent with product strategies that can be implemented on a cluster/country scale, working through the marketing services department for delivery of consistency, cost-effectiveness, and template sharing.
  • Participate in or contribute to regional business marketing planning process.
  • Drive and support a planned execution through a well-designed cluster/country marketing and sales strategy.
  • Recommend segmentation, value proposition development, product positioning, pricing strategy, branding strategy, channel strategy, communication strategy.
  • Analysis of the marketplace and ROI and tracking of KPI’s and leading business indicators as defined.
  • Support EMEA-wide and global initiatives as required.
  • Collaborate with all other key stakeholders to ensure successful execution of marketing and strategic plans.

FAQs

What is the job title for this position?

The job title for this position is Jr. Marketing Manager (m/f/d).

Where is Abbott's German headquarters located?

Abbott's German headquarters is located in Wiesbaden.

What qualifications are required for the Jr. Marketing Manager position?

A university degree in Marketing, Business, Biological Science, or a related field is required, and an MBA or other Master's is preferred.

Is previous experience in the pharmaceutical, medical device, or diagnostic industry necessary?

Familiarity with the pharmaceutical, medical device, or diagnostic industry practices is preferred.

What language skills are necessary for this role?

Fluency in both German and English is required.

Are there opportunities for career development at Abbott?

Yes, Abbott offers career development opportunities with an international company where you can grow your career.

What type of contract is offered for the Jr. Marketing Manager position?

The contract for the Jr. Marketing Manager position is limited to 1 year.

Does the company offer any benefits?

Yes, Abbott offers an attractive benefits package, including a company bike and an employee stock purchase program.

How does Abbott support diversity in the workplace?

Abbott has been recognized as a best place to work for diversity, working mothers, female executives, and scientists.

What type of work environment can candidates expect at Abbott?

Candidates can expect a dynamic, highly educated, and motivated team with flat hierarchies and an open appreciative mentality.

What are the main responsibilities of the Jr. Marketing Manager?

The main responsibilities include marketing and marketing communications, networking and stakeholder management, collaborating with various teams, and executing marketing strategies aligned with business goals.

What technical skills are important for this role?

Strong competencies in modern marketing techniques, marketing analysis, and the ability to interpret and communicate complex technical information are important for this role.

How should applications be submitted?

Applications should be submitted online via Abbott's online application portal, as applications by email or post cannot be processed.

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Abbott

Science & Healthcare
Industry
10,001+
Employees
1888
Founded Year

Mission & Purpose

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

Benefits

  • Medical

    Our medical options provide employees and their eligible family members, including domestic partners, with extensive coverage and protection against major medical expenses. Coverage is available from the first day of employment. All of the options cover preventive care, inpatient and outpatient care, routine office visits, prescription drugs, physical therapy, home healthcare, mental health/substance abuse treatment and hospice care. In addition, our medical options offer numerous programs and services that can help employees improve and maintain their health, better manage illnesses and receive better value for their healthcare dollars.

  • Dental

    Our dental plan helps employees pay for the costs of dental care for themselves and their eligible family members. Coverage is available from the first day of employment. Participants may take advantage of reduced out-of-pocket costs when they use dentists in a nationwide network of participating providers. Our dental plan pays for preventive, restorative and surgical services, as well as orthodontia, at varying levels of coverage.

  • Vision Care

    With our vision care plan, we offer employees an affordable way to maintain eye health and receive discounts on eyewear. Coverage is available from the first day of employment.

  • Wellness Programs

    Our wellness programs and resources are designed to promote overall health and well-being: Seminars on stress and anxiety, personal and work relationships, meditation and mindfulness, healthy habits, and balancing work and family needs. Programs to encourage being physically active, eating healthier, managing health conditions, getting quality sleep, and becoming more resilient. On-site screenings and immunizations at some locations to promote prevention and early detection. On-site fitness centers at some locations that offer classes, fitness assessments and personal training. Health fairs, fitness events, steps challenges and exercise competitions