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Marketing Sr. Specialist

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Honda Motor

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Product
  • Torrance

AI generated summary

  • You must have a bachelor's degree, 7-10 years in marketing (automotive preferred), digital and traditional asset experience, strong communication skills, and ability to manage projects and budgets.
  • You will manage creative asset development for campaigns, coordinate with agencies on incentives, optimize tagging platforms, oversee operations, and share sales priorities for effective execution.

Requirements

  • Bachelors in marketing, business mgmt or related degree
  • 7-10 years of experience in marketing or advertising (automotive preferred)
  • Experience with traditional and digital asset production
  • Experience with social media, experiential activations and extensions (a plus)
  • Knowledge of tier 1, 2 and 3 marketing concepts
  • Knowledge/experience working with a field organization, dealers/daas
  • Ability to interface with all levels of management and senior executives
  • Ability to direct and collaborate with ad agencies
  • Ability to execute marketing strategies, yet pivot directions quickly, as the business requires
  • Confident, self-starter and motivated
  • Excellent communication (written, verbal), analytical, and presentation skills
  • Strong ability to effectively manage a high volume of projects on accelerated timelines, and deliver results as planned and within budget
  • Ability to manage and organize resources, suppliers, schedules and budgets
  • Bilingual English/Spanish (a plus)
  • Microsoft office (Word, Excel, PowerPoint, Outlook)

Responsibilities

  • Manage and direct development of creative assets for Retail campaigns, model launch support assets and in-market sustainment assets that include, but not limited to TV/Video, Radio, Print, Digital, POP and Social
  • Manage and coordinate timely communications with agency partners on Incentive programs and provide direction for offer-tagging deliverables, in addition to continuous monitoring & optimizing of incentive automated tagging platform for TV/Video assets
  • Oversee other operations required to support business needs (e.g., creative rotations, partnerships asset contact, share weekly sales priorities to agency partners, special projects as assigned)

FAQs

Do we support remote work?

Yes, we support remote work 80% of the time, with occasional in-office days for key meetings or other business unit functions.

What is the job title of this position?

The job title is Marketing Sr. Specialist.

What is the primary purpose of the Marketing Sr. Specialist role?

The primary purpose is to support the Honda brand at a Regional/Retail level in the U.S. by driving traffic to the website and dealerships to achieve sales objectives.

What qualifications are required for this position?

A Bachelor's degree in marketing, business management, or a related field is required, along with 7-10 years of experience in marketing or advertising, preferably in the automotive sector.

Are bilingual skills preferred for this role?

Yes, being bilingual in English and Spanish is considered a plus.

What types of advertising campaigns will the associate be responsible for?

The associate will manage and direct the development of creative assets for Retail campaigns, model launch support assets, and in-market sustainment assets, which may include TV/Video, Radio, Print, Digital, POP, and Social.

Is experience with digital asset production important for this position?

Yes, experience with both traditional and digital asset production is required.

How often will travel be required for this role?

Occasional travel of up to 25% may be required for on-location shoots and agency/vendor meetings offsite.

What skills are important for managing projects in this role?

Strong organizational skills, the ability to manage resources, suppliers, schedules, and budgets, as well as the capability to manage a high volume of projects on accelerated timelines are crucial.

What are the working conditions for this position?

The position allows for remote work most of the time, with occasional in-office requirements and possible travel for work-related activities.

Does Honda provide equal employment opportunities?

Yes, Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

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Honda Motor

Automotive
Industry
5001-10,000
Employees
1948
Founded Year

Mission & Purpose

We are a company built on dreams. And these dreams inspire us to create exciting, innovative and beneficial products. ‘The Power of Dreams’ is our way of thinking and allows as to be a global business like no other. Honda is the largest engine manufacturer in the world and the business is comprised of more than 500 companies with 134 production facilities in 28 countries, plus another 31 R&D centres in 15 countries. Honda designs, develops, manufactures, distributes and sells cars, motorcycles, marine engines, ATVs, lawn mowers, tillers and generators, to name just a few.