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Marketplace Associate Director

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EssenceMediacom

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • Melbourne
  • Quick Apply

AI generated summary

  • You must have agency experience, team leadership, strong media knowledge, excellent communication and negotiation skills, analytical problem-solving ability, and a results-driven mindset.
  • You will oversee workflows, train and motivate your team, manage client relationships, ensure campaign delivery, and identify commercial opportunities while maintaining finance accuracy.

Requirements

  • Experience leading a team.
  • Passion for Implementation Planning and Buying, with extensive agency experience.
  • Strong, up to date, media landscape knowledge (confidently able to articulate macroeconomic and consumer trends and forecast challenges/opportunities for clients).
  • Highly skilled communicator, with excellent presentation skills.
  • Excellent analytical and problem-solving skills, with the patience to examine detail and create solutions.
  • Collaborative and astute - able to build trust and respect within a network.
  • First class negotiation skills.
  • Results Driven. Passionate about delivering business results for clients, with the ability to identify and clearly articulate what’s working and why.

Responsibilities

  • Oversee team workflow, dealing with issues as they arise to a satisfactory resolution.
  • Ensure your team is adequately trained, resourced, motivated, and engaged to deliver on campaign requirements.
  • Conduct regular 1-2-1s with your team, providing leadership and always modelling our behaviours.
  • Responsible for overseeing workflow between all members of the team and escalating any issues.
  • Help define and deliver best practice, supervising your team's output and intervening where necessary.
  • Contribute to product development and direction, leveraging vendors and partners to achieve this.
  • Anticipate future challenges, trends, and changes to both your clients and our industry, proactively forming a view of strategies to mitigate risk and create opportunity.
  • Lead key client relationships as it relates to implementation & buying, ensuring team output is to the required standard.
  • Elevates both team and client thinking through expert opinion and leadership, including tackling sensitive conversations with confidence.
  • Establish an understanding of CDT challenges, objectives & initiatives.
  • Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.
  • Support Client Pitches as subject matter expert on non-biddable and Digital IO channels.
  • Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery).
  • Identify commercial opportunities with the ability to make a compelling case for their inclusion.
  • Maintain and comply with finance processes ensuring accuracy monthly.
  • Adherence to GroupM policies and procedures.
  • Supporting Marketplace team in driving accurate inputs for the monthly forecasting across biddable channels, by client.
  • Collaborating with the CDT on investment decisions, audits, and forecasting.

FAQs

What is the role of a Marketplace Associate Director at EssenceMediacom?

The Marketplace Associate Director is responsible for negotiating and purchasing media, overseeing team workflow, managing client relationships, and ensuring operational efficiency, among other responsibilities.

What types of media will I be working with in this role?

You will work with traditional media such as TV, Cinema, Out of Home, Radio, Print, as well as Digital Video and Display, and the online evolution of traditional media like Addressable TV and Programmatic OOH.

What key responsibilities does the Marketplace Associate Director have regarding team management?

The Associate Director is responsible for talent management, including recruitment, training, coaching, performance management, and conducting regular 1-2-1s with team members.

How will this role contribute to client relationships?

This role will lead key client relationships related to implementation and buying, ensuring the team's output meets or exceeds standards, and addressing client concerns with confidence.

Is there a focus on employee development in this position?

Yes, the Marketplace Associate Director is expected to foster key talent through training, coaching, and conducting performance reviews to support team development.

What skills are necessary for success in this role?

Strong leadership, communication, negotiation skills, analytical problem-solving abilities, and a deep understanding of the media landscape are necessary for success in this position.

What type of experience is required for the Marketplace Associate Director role?

Candidates should have experience leading a team, a passion for Implementation Planning and Buying, and extensive agency experience in the media landscape.

How does the Marketplace Associate Director participate in financial processes?

The role involves maintaining compliance with finance processes, ensuring accuracy in monthly reports, and supporting accurate inputs for monthly forecasting across biddable channels.

Will I be involved in client pitches?

Yes, as a subject matter expert on non-biddable and Digital IO channels, you will support client pitches by providing expert insights.

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EssenceMediacom

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.

Marketing & Advertising
Industry
5001-10,000
Employees
1986
Founded Year

Mission & Purpose

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.

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