FAQs
What is the main responsibility of a Marketplace Executive?
The main responsibility of a Marketplace Executive includes negotiating and purchasing media, developing media plans, tracking campaign aspects, collaborating with various teams, and managing relationships with media partners.
What internal departments will the Marketplace Executive collaborate with?
The Marketplace Executive will collaborate closely with client teams, including client leads, comms planners, strategy leads, the Marketplace team, and other agency and group departments.
What external relationships are emphasized in this role?
The Marketplace Executive is expected to establish strong relationships with media partners at a Sales Executive and Assistant level as well as build connections with creative agencies.
What kind of experience is required for this position?
Practical knowledge of the media landscape, relevant experience in Media or Marketing, and high-level technical skills in organization, communication, problem solving, and strategic thought are required.
How important is self-learning in this role?
Self-learning is important, as the Marketplace Executive is expected to dedicate time to reading industry publications, research papers, and online courses to enhance their knowledge and skills.
What specific skills are critical for success in this role?
Key skills include the ability to communicate effectively, problem-solve strategically, manage proactively, and demonstrate a clear understanding of clients' business and market trends.
What are some of the tasks involved in managing media campaigns?
Tasks include booking, loading, confirming, trafficking, optimizing, tracking, and post-analyzing client media campaigns while ensuring all campaign deliverables are met.
Will the Marketplace Executive be involved in financial processes?
Yes, the Marketplace Executive will be responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and monthly proforma checks.
Is this position a part of any industrial award?
No, this position does not apply to any industrial award.
Can the Marketplace Executive negotiate with media owners?
Yes, the Marketplace Executive should be able to challenge and negotiate with media owners effectively.
How will a Marketplace Executive keep abreast of industry trends?
They are expected to stay updated on key market and media trends, developments, and changes that may impact buying performance and proactively communicate these insights to clients.