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Integrated Communications Specialist - Digital

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The Kraft Heinz Company

17d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Melbourne
  • 12d left

AI generated summary

  • You need a relevant degree, 3+ years in digital marketing, data analysis skills, hands-on campaign experience, project management skills, tech-savvy, and website development knowledge.
  • You will implement food strategies, create performance reports, collaborate on web experiences, manage social campaigns, and ensure compliance with company policies and values.

Requirements

  • Tertiary qualification in relevant field (f.e. Business, Marketing, Communications)
  • A minimum of 3 years of experience working in digital marketing (agency experience highly regarded)
  • Ability to understand large data sets and simplify into learnings
  • Hands on experience implementing web and social campaigns
  • Exceptional project management skills
  • Tech Savvy experience in developing trends and emerging technologies and their potential application
  • Knowledge and experience in website redevelopments and reskins, mobilization, microsites and website platforms

Responsibilities

  • Oversee the implementation of the Food In a Minute strategy partnering with creative and brand leads.
  • Create performance reports for paid, web, social and eDM with actionable learnings.
  • Work with external agencies on paid and owned media strategy across SEO, SEM, Video, Social and other channels.
  • Collaborate with global digital experience team to build new web experiences.
  • Collaborate with internal creative team to develop new content for web, social and email.
  • Implement social campaigns including trafficking for approvals and into social platforms.
  • Perform assigned tasks in accordance with all Kraft Heinz Food Safety, Environmental, Health and Safety, and Ethical and Human Resources policies, programs and goals.
  • Uphold the Kraft Heinz values and to work in a way that contributes to the company’s vision.

FAQs

What is the primary focus of the Integrated Communications Specialist - Digital role?

The primary focus is on improving the performance of owned channels including web and social, specifically for the Food In a Minute brand, by providing ongoing reporting across various digital marketing metrics.

What qualifications are required for this position?

A tertiary qualification in a relevant field such as Business, Marketing, or Communications is required, along with a minimum of 3 years of experience in digital marketing, preferably with agency experience.

What types of campaigns will the Integrated Communications Specialist be implementing?

The specialist will implement social campaigns and work on paid and owned media strategies across channels such as SEO, SEM, Video, and Social.

Will this position involve collaboration with other teams?

Yes, the role involves collaboration with both internal creative teams and external agencies to develop and implement strategies and content.

Are there opportunities for growth and development in this role?

Yes, there are in-house training programs available, and employees benefit from a supportive environment that encourages learning and development.

What kind of flexibility does Kraft Heinz offer its employees?

Kraft Heinz offers hybrid working options, allowing flexibility around when and where employees work.

How does Kraft Heinz acknowledge and support parental leave?

The company provides paid time off for both primary and secondary caregivers as part of their parental leave policy.

Is there any recognition for the workplace culture at Kraft Heinz?

Yes, Kraft Heinz has received Great Place to Work certification in Australia, highlighting its positive workplace culture.

What benefits are available to employees related to time off?

Employees can access various leave options, including purchased leave, volunteer leave, and LiveWell leave programs, which provide additional flexibility.

Are there specific health and wellness benefits available?

Yes, employees can utilize corporate discount programs related to gym memberships, health insurance, and banking, among others.

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The Kraft Heinz Company

To sustainably grow by delighting more consumers globally.

Retail & Consumer Goods
Industry
10,001+
Employees
2015
Founded Year

Mission & Purpose

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!