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Strategic Lead Generation Program Manager

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Afterpay

2mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Business, Operations & Strategy
  • Melbourne
    Remote

AI generated summary

  • You need 5+ years in program/product management, experience with technical documentation, cross-functional collaboration, 3rd party data, GTM initiatives, Salesforce, Looker, and Snowflake.
  • You will collaborate with Sales leaders, improve processes, test data vendors, engage with APAC teams, align on strategies, translate goals to technical needs, and deliver end-to-end solutions.

Requirements

  • 5+ years of experience in a program management, product management and/or strategy & operations role
  • Experience documenting cross-functional business and technical requirements (e.g. Product Request Docs, Business Requirement Docs)
  • Experience working with technical teams (engineering and product) to build and deliver end-to-end programs with technical knowledge of the underlying platforms and technologies
  • Experience segmenting and prioritizing large multi-quarter projects into pilots and future iterations
  • Experience working with 3rd Party Data Providers, ideally APAC/Australia specific
  • Experience building out and executing on GTM frameworks and initiatives
  • Experience optimizing lead generation for a Sales organization
  • Experience with Salesforce, Looker (Data-visualization equivalent) and Snowflake (SQL equivalent)

Responsibilities

  • Work with Sales leaders to understand lead generation and go to market opportunities, create workback plans to solve these challenges, and implement those plans
  • Test and experiment with local data vendors to source and route the highest quality records possible to the team
  • Improve internal processes and operational bottlenecks
  • Deeply engage with our APAC Sales teams, embody their day-to-day operational challenges
  • Make sense of ambiguous problems, align on business strategy, define requirements, curate stakeholders, and drive the execution towards a concerted goal
  • Work closely with business leaders and technical partners to translate business goals to technical requirements
  • Build relationships with teams within Sales and our closest stakeholders within Engineering, Marketing, and Product
  • Develop and iterate end-to-end solutions and ensure on-time delivery that meets defined business goals and requirements

FAQs

What is the main focus of the Strategic Lead Generation Program Manager role?

The main focus is to drive top of funnel lead generation and go-to-market initiatives specifically for the APAC region while managing complex programs that align with the organization's growth objectives.

What experience is required for this position?

A minimum of 5 years of experience in program management, product management, or strategy & operations roles is required.

Will I be working alone or with a team?

You will be working collaboratively with Sales leadership, Engineering, Marketing, and Product teams to define and execute programs.

What specific tasks will I be responsible for in this role?

Key tasks include creating workback plans to address lead generation challenges, optimizing internal processes, translating business goals into technical requirements, and ensuring timely delivery of end-to-end solutions.

Is experience with data vendors necessary?

Experience working with 3rd Party Data Providers, especially those focused on the APAC/Australia region, is preferred but not mandatory.

What technical skills should I have for this position?

You should have technical knowledge of underlying platforms and technologies, as well as experience working with tools like Salesforce, Looker, and Snowflake.

What kind of projects will I be managing?

You will be managing large multi-quarter projects, segmenting and prioritizing them into pilots and future iterations.

Are there additional benefits provided in this role?

Yes, the company offers various benefits designed to empower employees, including remote work flexibility, healthcare coverage, and modern family planning options.

How will my performance be evaluated in this role?

Performance will be evaluated based on your ability to drive lead generation initiatives, improve operational efficiency, and successfully execute complex programs aligned with business goals.

What is the company culture like at Square?

Square promotes a collaborative environment that is focused on building integrated solutions to support sellers, empowering team members to do their best work while fostering growth and innovation.

Finance
Industry
501-1000
Employees

Mission & Purpose

Afterpay is a financial technology company that offers a "buy now, pay later" service, allowing consumers to make purchases and pay for them in four interest-free instalments. Their goal is to provide a flexible and convenient payment solution that helps shoppers manage their finances without incurring debt. By partnering with various retailers, Afterpay aims to enhance the shopping experience and support responsible spending habits. Their purpose is to empower consumers with financial freedom while driving sales for merchants.

Culture & Values

  • We’re brave with our decisions.

  • We keep it real with our actions.

  • We do the right thing for all stakeholders.

  • We shape the future with passion.