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Product Marketing Manager

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HealthEquity

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • United Kingdom, +15
    Remote

AI generated summary

  • You need a relevant degree, 5+ years in product marketing, strong communication and project management skills, expertise in financial services, and proficiency in collaboration tools.
  • You will manage go-to-market strategies, collaborate cross-functionally, create compelling product messaging, analyze customer feedback, and conduct competitive research to enhance product positioning.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Knowledge of product marketing or a closely related field.
  • The ability and skill to manage, create and execute go to market strategy and plans as described as normally obtained through a minimum 5 years’ experience in a product marketing role with 2 years’ specific experience in a market-facing role (delivering presentation to customers and prospects, conducting competitor analysis and market research).
  • Comfortable with working remotely and/or in the office.
  • Strong written and verbal communication skills.
  • Strong project management skills
  • Demonstrable product marketing success in the financial services, card issuer, benefits administration, healthcare payments or a related industry
  • Understand marketing principles and experience with practical application of these principles
  • Positioning and messaging
  • Strategic and tactical planning
  • Leadership, collaboration and influence
  • Positioning and messaging
  • Product development methods (agile)
  • Research and analysis
  • Storytelling through effective writing and presenting
  • Project and time management
  • An attention to detail and eye for quality are critical to success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. Ability to track performance and have the data to prove what's working and what isn't.
  • A strong customer service orientation is essential.
  • Demonstrated ability to adapt to the changing demands of business is a must
  • Proficiency with business and communications software (preferably Word, Excel, PowerPoint, common Windows operating systems, and Outlook) is required. Comfortable using collaboration tools such as Teams, Smartsheet, etc. ROI-tracking skills, able to prove what is or isn't working.

Responsibilities

  • Foster strong relationships and communicate proactively with Product GM’s, Product Managers, Product Owners and Business Analysts to inform, create and activate product roadmaps for your product suite.
  • Develop, lead, and manage go-to-market strategy and drive launch plans for unique product initiatives to ensure that all requirements are met in a timely way.
  • Manage ongoing prioritization and completion of multiple GTM initiatives simultaneously.
  • Work cross-functionally with program and product managers to inform launch plans and enablement activities.
  • Support the creation of a variety of assets (narratives, experience decks, product definition documents, customer presentation decks, feature guides, and educational materials) associated with the GTM plan.
  • Collaborate with GTM Enablement Manager(s) and Sales Enablement team to deliver enablement effectively and in a timely, efficient manner.
  • Engage with Sales and Relationship management to assure cascade of product knowledge and gathering of customer feedback.
  • Participate in definition and measurement of GTM metrics with Product, Sales and Marketing partners.
  • Responsible for developing positioning, messaging, and competitive differentiation for your assigned product suite and initiatives.
  • Ability to translate product features into benefits that stick with customers and attract prospects.
  • Identify and incorporate indicators and data that substantiate reasons to believe in our products.
  • Create positioning and message briefs that drive content and marketing asset development.
  • Collaborate with content teams to ensure that marketing collateral and decks have appropriate, optimized, differentiating messaging regarding our products.
  • Define the product consumer (client, members, partners, brokers, etc.) persona and customer journey for your products and initiatives.
  • Stay up to date by conducting and/or participating in voice of the customer (VoC) interviews, focus groups, surveys, and other research to convert feedback into actionable insights that can be shared with Product Management, Marketing, various relationship manager groups.
  • Assist as a client-facing subject matter expert (as needed) along-side product and sales engineering for your assigned product suite.
  • Working collaboratively with Market Research, understand the competitive landscape and stay up to date on how competitors are positioning the products.
  • Provide competitive analysis that informs resources for external-facing groups, and appropriately positions HQY products to help sales win deals.
  • Stay up to date and share competitive intel, trends, member personas and voice of customer (VoC) not only with external facing groups, but also product management to help drive feature development and adoption.
  • Work with Director of Product Marketing to determine and track product marketing pipeline.
  • Maintain GTM resources that gather, synthesize, and present summary of all product launches related to your product suite on an ongoing basis to expanded audiences (e.g., GTM Hub, Marketing stand ups, What’s New).
  • Review and update Sales collateral, Product roadmaps and other documents.
  • Work with Communications to provide thought leadership ideas and themes related to assigned products.
  • Work with Sales & RM training counterparts to regularly inform enablement trainings regarding our products, and how we solve buyer and user challenges.

FAQs

Do we support remote work?

Yes, this is a fully remote position.

What is the salary range for this position?

The salary range for the Product Marketing Manager position is $87,500.00 to $135,000.00 per year.

What qualifications are required for this role?

A Bachelor’s degree in Marketing, Communications, Business, or a related field is required, along with a minimum of 5 years of experience in a product marketing role including 2 years in a market-facing role.

What industries should candidates have experience in?

Candidates should have demonstrable product marketing success in financial services, card issuing, benefits administration, healthcare payments, or related industries.

Are there performance-based incentives for this role?

Yes, the position is eligible for performance-based incentives as part of the total compensation package.

What benefits does HealthEquity offer?

Benefits include medical, dental, and vision coverage, HSA contributions and matches, uncapped paid time off, a 401(k) match, tuition assistance, wellness program incentives, and more.

What skills are necessary for success in this position?

Successful candidates need strong written and verbal communication skills, project management skills, storytelling abilities, and a customer service orientation.

How does this role interact with other departments?

The Product Marketing Manager works collaboratively with Product, Sales, Relationship Management, Marketing, and Business Readiness teams on client-facing Go-to-Market assets.

What type of marketing strategy will this role develop?

The role will develop go-to-market strategies, manage product launches, and create positioning and messaging for the assigned product suite.

Is experience with agile product development methods preferred?

Yes, understanding product development methods such as agile is preferred for this role.

What will be the focus of ongoing market and competitive intelligence?

The focus will be on understanding the competitive landscape, providing competitive analysis to external-facing groups, and sharing insights with product management to influence feature development and adoption.

Will the Product Marketing Manager be involved in customer interactions?

Yes, this role may act as a client-facing subject matter expert alongside product and sales engineering for the assigned product suite.

What tools and software should candidates be familiar with?

Candidates should be proficient with business and communication software such as Word, Excel, PowerPoint, and collaboration tools like Teams and Smartsheet.

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HealthEquity

Connecting Health & Wealth.

Finance
Industry
1001-5000
Employees
2002
Founded Year

Mission & Purpose

HealthEquity is a leading administrator of Health Savings Accounts (HSAs) and other consumer-directed benefits—FSA, HRA, COBRA, and Commuter. Benefits advisors, health plans, and retirement providers partner with us to help over 13 million members work toward long-term health and financial wellbeing. Visit HealthEquity.com to see our intuitive technology and remarkable service in action.

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